Social Media Marketing Mastery Course
This comprehensive course designed to provide a understanding of social media platforms for effective marketing
Updated on Jun, 2025
Language - English
Marketing,Social Media Marketing,Social Media Management
Lectures -38
Resources -3
Quizzes -3
Duration -4.5 hours
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Course Description
This is the course on Social Media Marketing. It will comprehensively introduce you to the subject, combining both textbook knowledge and practical experience. Either starting your career or wish to deepen your digital marketing knowledge, you would find all key topics from market segmentation to advertising incorporated in this course.
You Learn about traditional and digital marketing concepts, outlining the aims and key parts of a digital marketing strategy. Defines the bases of segmentation and targeting the market and SWOT analysis, understanding marketing core functions. Then goes further into digital marketing measurements, funnels, and consumption, but also helps experience with apps like Similarweb.
Moreover, this course takes an exhaustive survey of social media marketing. You will understand metrics for assessing, say, Facebook, how to navigate through Meta Ads Manager, and eventually learn to set up and optimize a Facebook ad campaign for lead generation. At the end of each segment, you will find resources in quizzes and assignments that will equip you with more knowledge and ensure application in reality.
This course aims to equip aspiring marketers and business professionals with the knowledge and tools to succeed in the digital marketing landscape. By the end of the course, you will have the confidence to create, execute, and optimize digital marketing campaigns, analyze market segments and understand consumer behaviour, all while using advanced marketing tools and techniques.Goals
Understand the objectives, components and functions of digital marketing.
Master market segmentation, targeting and SWOT analysis to develop strategic marketing approaches.
Analyze digital marketing metrics, funnels and consumer behaviour to optimize campaigns.
Use tools like Similarweb for data-driven decision-making in digital marketing.
Create, manage, and optimize Facebook ad campaigns using Meta Ads Manager, including setting up lead campaigns, audience targeting and ad reporting.
Develop practical skills in consumer-centric marketing strategies through assignments and quizzes.
Prerequisites
A basic understanding of marketing principles is helpful.
Familiarity with social media platforms like Facebook and Instagram is a plus.
Curriculum
Check out the detailed breakdown of what’s inside the course
What is marketing
5 Lectures
-
Introduction to Marketing
11:53
11:53
-
Objectives and Components of digital marketing
07:04
07:04
-
Functions of Marketing
06:10
06:10
-
Market Segmentation and Targeting
07:21
07:21
-
SWOT Analysis
11:00
11:00
Understanding the Digital landscape
6 Lectures
Social (non-paid) Media Marketing - Part 1
11 Lectures
Social (non-paid) Media Marketing - Part 2
10 Lectures
Quiz
3 Lectures
Assignment
3 Lectures
Instructor Details
GreyCampus Inc.
About me
GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.
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