100 Days of Google Ads & Microsoft Ads: An Ultimate Bootcamp
Google ads - Google Ads Editor - Bing Ads - Bing Ads Editor - Merchant Center - SA360
Updated on Jun, 2025
Language - English
Marketing,Paid Advertising,PPC Advertising
Lectures -273
Quizzes -2
Duration -41.5 hours
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Course Description
This course would make you master in digital advertising-from the simplest management of Google and Bing ads to the most sophisticated strategies and techniques.
I start from the most simple Google Ads, and you will find here a step-by-step guide on how to create, manage, and optimize efficient ad campaigns. You will find out how to work with Google Ads Editor for simplifying your workflow in working with ads. Finally, I will teach you how to work with Google Merchant Center for dealing with product listings and how to optimize them to be shown as often as possible.
Now, let's go to Bing Ads to see how you can create ads and manage them via Microsoft, while keeping in mind the proper use of their editor to strengthen your campaign as well as the broad scope.
Google Ads Manager Accounts I also discuss how you may handle several accounts and amplify the efforts for your ad in Search Ads 360 when mentioning that it drives campaigns in large scale and performs excellently on different levels of platforms.
There's the fullness of a load of practice exercises along with real-life examples to boot. You will truly emerge to understand not just how theory works but most importantly learn how to apply such knowledge so effectively by the end of the course. You can be a beginner sitting pretty and eager to kick start or a professional hungry for honing his/her skills. This course can emerge from the ashes as that one confident and proficient digital advertiser.
Sign up now and start your way to masterfulness in learning online advertising and discovering new opportunities to win the next ads!
Goals
Do you know what one needs to be well-versed in digital marketing? Well, now is your turn. You will get all this here-from very basic tenets to the latest innovative strategies while running the ads, not only on Google but Bing as well.
Create and manage campaigns: Learn how to create and manage successful campaigns on both Google and Bing.
Master Google Ads Editor: Learn how you can optimize workflow using Google's Ads editor for enhancing the campaign management.
Google Merchant Center: Learn how you could optimize product listings in Google's Merchant Center in order to enhance the maximized visibility.
Study Bing Ads Abilities: Learn the proper way to create and manage Microsoft's Bing platform ads.
Google Ads Manager Account: This only talks about how one can have management of multiple ad accounts via Google Ads Manager accounts
Running and optimizing Huge Campaigns using search ads 360: The knowledge thus acquired will make one sense of how one runs and optimizes huge campaigns through search ads 360
Practical Exercise with Theoretical Knowledge: Real-time Example
From that, you will make strategies for the other targeted audiences based on what you learn.
Digital Advertising Confidence: Help yourself with real-life scenarios having proper skills and information.
High in exercises, hand-on activities, and a touch of expert insights; this is where you go to get a feel of how real that theory approach to implementation would be. Help-everyone, either beginners or refreshers from the profession grounds and solutions-through becoming a confident and skilled digital advertisers. Sign up now, master online adverts, unlock new opportunities, and drive successful advertising campaigns!
Prerequisites
This course on Google and Bing Ads is designed for learners of all levels—no prior experience is required! Whether you’re a complete beginner or looking to enhance your existing skills, you’ll find valuable insights and practical techniques throughout the course. With a focus on creating, managing, and optimizing ad campaigns, you’ll gain the knowledge needed to excel in digital advertising. Engaging exercises and real-world examples will help you apply what you learn, making it easy to build your confidence and competence in this essential field. Join us to unlock new opportunities in online advertising!
Curriculum
Check out the detailed breakdown of what’s inside the course
Day 1 - About the Course
1 Lectures
-
Introduction
03:00
03:00
Day 2 - Introduction to Paid Advertising
2 Lectures
Day 3 - Impressions, Clicks, Cost, Conversions, Conversion Value
2 Lectures
Day 4 - Google Ads Account Creation
1 Lectures
Day 5 - The Online Presence
4 Lectures
Day 6 - Conversion Tracking - Part 1
5 Lectures
Day 7 - Conversion Tracking - Part 2
4 Lectures
Day 8 - Conversion Tracking - Part 3
4 Lectures
Day 9 - Types of Targeting's
1 Lectures
Day 10 - Introduction to Paid Search Campaigns
3 Lectures
Day 11 - Keyword Research - Part 1
4 Lectures
Day 12 - Keyword Research - Part 2
5 Lectures
Day 13 - Keyword Research - Part 3
4 Lectures
Day 14 - Quality Score
4 Lectures
Day 15 - Negative Keywords
3 Lectures
Day 16 - Search Query Report Analysis
3 Lectures
Day 17 - Google Trends
1 Lectures
Day 18 - Responsive Search Ads (RSA's)
3 Lectures
Day 19 - Ad Extensions
12 Lectures
Day 20 - Search Campaign Creation
1 Lectures
Day 21 - Google Ads Editor - Bulk Uploads
4 Lectures
Day 22 - Google Ads Editor - Tools and settings
2 Lectures
Day 23 - Google Ads Editor - Upload Formats
2 Lectures
Day 24 - Audience Targeting - Part 1
4 Lectures
Day 25 - Audience Targeting - Part 2
5 Lectures
Day 26 - Audience Targeting - Part 3
3 Lectures
Day 27 - Location & Language Targeting
2 Lectures
Day 28 - Ad Schedule Targeting
3 Lectures
Day 29 - Device Targeting
1 Lectures
Day 30 - Secondary Targets - Summary
1 Lectures
Day 31 - Search Campaign - Case Study
1 Lectures
Day 32 - How to Analyze the Reports
2 Lectures
Day 33 - Limitations, Columns, Segments, View
4 Lectures
Day 34 - How To Analyze WoW & MoM
2 Lectures
Day 35 - Dynamic Search Ads (DSA) Campaign
5 Lectures
Day 36 - Bidding Strategies
2 Lectures
Day 37 - Maximize Clicks Bidding Strategy
2 Lectures
Day 38 - Target Impression Share Bidding Strategy
2 Lectures
Day 39 - Maximize Conversions Bidding Strategy
4 Lectures
Day 40 - Maximize Conversion Value Bidding Strategy
3 Lectures
Day 41 - Bidding Strategies - All Together
1 Lectures
Day 42 - Bidding Strategies - Case Studies - 1
1 Lectures
Day 43 - Bidding Strategies - Case Studies - 2
1 Lectures
Day 44 - Customized Reports in Google Ads
2 Lectures
Day 45 - Edit Existing Campaigns, Ad Groups, Keywords, Ads
1 Lectures
Day 46 - Google Ads - Auction Insights
2 Lectures
Day 47 - Google Ads - Quiz
1 Lectures
Day 48 - Google Ads - Experiments
1 Lectures
Day 49 - Campaign Groups & Performance Targets
1 Lectures
Day 50 - Google Ads - Campaign Settings & Ad Group Settings
2 Lectures
Day 51 - Google Ads - Policy Manager
1 Lectures
Day 52 - Click Tracking
6 Lectures
Day 53 - Basic Health Audits
3 Lectures
Day 54 - Optimization Score
1 Lectures
Day 55 - Google Ads - Label, Rules
2 Lectures
Day 56 - Ad Copy Schedule
1 Lectures
Day 57 - Google Ads - Interface Walk-through
1 Lectures
Day 58 - RSA - Ad Customizers
4 Lectures
Day 59 - Conquesting Campaigns & Ad Library
2 Lectures
Day 60 - Change History
1 Lectures
Day 61 - Conversion Value Rules & Customer Acquisition
2 Lectures
Day 62 - Remarketing List Search Ads
1 Lectures
Day 63 - Complete Search Campaign
1 Lectures
Day 64 - Search Campaign - Mastery Quiz
1 Lectures
Day 65 - Product Listing Ads or Shopping Ads Eco-System
3 Lectures
Day 66 - Standard Shopping Campaign
3 Lectures
Day 67 - Performance Max Campaign
5 Lectures
Day 68 - Performance Max Campaign - Product Listing Ads or Shopping Ads
2 Lectures
Day 69 - Performance Max Campaign - Search Ads
3 Lectures
Day 70 - Performance Max Campaign - Local Store Visits and Promotions
1 Lectures
Day 71 - Shopping Ads - Deep Dive
4 Lectures
Day 72 - Shopping Ads - Bulk Upload
2 Lectures
Day 73 - Manual Bidding Strategy Vs Automated Bidding Strategies
1 Lectures
Day 74 - Universal App Campaigns
2 Lectures
Day 75 - Google Ads - Draft Campaigns
1 Lectures
Day 76 - Mastering Google Ads Phone Call Campaigns
6 Lectures
Day 77 - Display, Demand Gen & Video Campaigns Introduction - Part 1
1 Lectures
Day 78 - Display, Demand Gen & Video Campaigns Introduction - Part 2
4 Lectures
Day 79 - Display Campaign
5 Lectures
Day 80 - Demand Gen Campaign
4 Lectures
Day 81 - Video Campaign - Part 1
5 Lectures
Day 82 - Video Campaign - Part 2
10 Lectures
Day 83 - Remarketing Campaign
5 Lectures
Day 84 - How Google Ads Work ?
1 Lectures
Day 85 - Tools in Google Ads > Planning
1 Lectures
Day 86 - Tools in Google Ads > Shared Library
1 Lectures
Day 87 - Tools in Google Ads > Bulk Actions
1 Lectures
Day 88 - Tools in Google Ads > Budgets and Bidding
3 Lectures
Day 89 - Tools in Google Ads > Measurement
1 Lectures
Day 90 - Tools in Google Ads
5 Lectures
Day 91 - Google Ads - The End
2 Lectures
Day 92 - Microsoft Ads
3 Lectures
Day 93 - Microsoft Ads - Search Campaign
5 Lectures
Day 94 - Microsoft Ads - Bulk Actions
3 Lectures
Day 95 - Microsoft Ads - Import ( Google Ads > Microsoft Ads )
2 Lectures
Day 96 - Microsoft Ads - Shopping Campaign
3 Lectures
Day 97 - Microsoft Ads - Audience Campaign
6 Lectures
Day 98 - Microsoft Ads -Overview
1 Lectures
Day 99 - Microsoft Ads - The End
1 Lectures
Day 100 - What is Budget Pacing ?
2 Lectures
Day 101 - Manager Account (MCC - My Client Center)
3 Lectures
Day 101 - Congratulations
1 Lectures
Instructor Details
Sivakishore Reddy
Paid Search AnalystHi there! I’m SivaKishore Reddy. I started diving into digital marketing back in 2020, mainly focusing on cool tools like Google Ads and Bing Ads.
I’m passionate about sharing what I’ve learned with others who are interested in paid search advertising. Over time, working with different clients has given me a wealth of experience that I’m eager to pass on to you.
My aim is to create a space where we can all learn from each other and grow together in the digital world. Join me on this journey. Together, let’s explore the exciting world of digital marketing and make some awesome discoveries along the way.
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