AdPro: Performance Marketing & Paid Campaigns (E-Commerce)
Launch Your Digital Marketing Career: Hands-on Training, Real-World Experience!
Updated on Jan, 2026
Language - English
Lectures -697
Resources -17
Quizzes -131
Duration -79 hours
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Course Description
Our Digital Marketing Internship Program is designed to provide hands-on experience and in-depth knowledge of the latest marketing trends, tools, and strategies.
What You’ll Learn:
1. Foundational Knowledge
What You’ll Learn:
- Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Content Marketing & Copywriting
- Email Marketing & Automation
- Google Ads & Paid Advertising Strategies
- Web Analytics & Performance Tracking
Goals
Well-structured course goals for a Digital Marketing Internship Program:1. Foundational Knowledge
- Understand the fundamentals of digital marketing, including SEO, SEM, PPC, content marketing, and social media marketing.
- Gain knowledge of key digital marketing platforms such as Google Ads, Meta Ads, LinkedIn Ads, and email marketing tools.
- Develop and execute real-world digital marketing campaigns.
- Conducted keyword research and optimized content for search engines (SEO).
- Manage and analyze paid campaigns on Google Ads and social media platforms.
- Learn how to track, measure, and analyze campaign performance using Google Analytics, Meta Business Suite, and other analytics tools.
- Understand key performance indicators (KPIs) and how to optimize campaigns for better results.
- Develop engaging and SEO-friendly content for blogs, websites, and social media.
- Learn storytelling and copywriting techniques to enhance digital campaigns.
- Understand how to create and manage social media strategies for various platforms.
- Learn social media engagement techniques, including influencer marketing and community management.
- Learn the basics of email marketing, including campaign creation and A/B testing.
- Use automation tools to streamline marketing workflows.
- Understand performance marketing strategies to drive lead generation and conversions.
- Learn about retargeting, conversion optimization, and customer acquisition funnels.
- Gain hands-on experience with tools like Google Ads and Meta Ads Manager.
- Earn industry-recognized certifications (Google Ads, HubSpot Inbound Marketing, etc.).
- Work on real client projects and case studies to build a strong portfolio.
- Develop teamwork, communication, and problem-solving skills in a marketing environment.
Prerequisites
Prerequisites for Digital Marketing Internship Program- Basic Understanding of Marketing
- Analytical Skills
- Strong Communication Skills
- Enthusiasm & Willingness to Learn
- Email Marketing Basics
Curriculum
Check out the detailed breakdown of what’s inside the course
Basics of Sales
5 Lectures
-
Definition and Importance of Sales
04:35
04:35
-
Common misconceptions about sales
06:56
06:56
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Take this quiz to know if you learnt something valuable.
-
Quiz
-
Exercise 1
Sales Process Overview
5 Lectures
Understanding your Product or Service
5 Lectures
Target Audience Identification
5 Lectures
Building a Sales Mindset and developing Positive Attitude
5 Lectures
Basic Sales techniques
8 Lectures
Understanding Prospecting
4 Lectures
Cold calling Basics and addressing Objectives Effectively
4 Lectures
Ethics and Professionalism in Sales
4 Lectures
Woo-commerce Fundamentals
15 Lectures
Advanced woocommerce concepts
12 Lectures
Woocommerce Development with Elementor pro
7 Lectures
Project -1 Fashion store eCommerce website
17 Lectures
Project2 - Gift store eComerce website (adv)
11 Lectures
Project 3 - Electronic store eCommerce website(adv)
1 Lectures
Creation of an Online Store with Shopify
32 Lectures
Installing Facebook Pixels(IOS 14 Updated)
10 Lectures
Facebook Marketing Promoting Shopify Products using FB Ads
17 Lectures
Magento
10 Lectures
Magento Store Setup
18 Lectures
Magento Order Processing
7 Lectures
Magento Users
5 Lectures
Magento Customers
4 Lectures
Magento Widgets
2 Lectures
Magento Pages
4 Lectures
Magento System Setup
16 Lectures
Magento Optimization
9 Lectures
Google Analytics 4
10 Lectures
Introduction to Marketing
4 Lectures
Search Marketing
4 Lectures
Facebook Ads
4 Lectures
SEO
4 Lectures
Display network & remarketing and Intro to B2B
4 Lectures
Use of Linkedin from a B2B perspective
3 Lectures
Quiz
4 Lectures
Assignments
3 Lectures
Introduction to Paid Advertising
4 Lectures
Impressions, Clicks, Cost, Conversions, Conversion Value
4 Lectures
The Online Presence
6 Lectures
Conversion Tracking - Part 1
7 Lectures
Conversion Tracking - Part 2
6 Lectures
Conversion Tracking - Part 3
6 Lectures
Keyword Research - Part 1
6 Lectures
Keyword Research - Part 2
7 Lectures
Keyword Research - Part 3
6 Lectures
Google Trends
3 Lectures
Responsive Search Ads (RSA's)
5 Lectures
Search Campaign Creation
1 Lectures
Google Ads Editor - Bulk Uploads
6 Lectures
Google Ads Editor - Tools and settings
4 Lectures
Google Ads Editor - Upload Formats
4 Lectures
Audience Targeting - Part 1
6 Lectures
Audience Targeting - Part 2
7 Lectures
Audience Targeting - Part 3
3 Lectures
Ad Schedule Targeting
5 Lectures
Secondary Targets - Summary
3 Lectures
Search Campaign - Case Study
3 Lectures
How to Analyze the Reports
4 Lectures
Limitations, Columns, Segments, View
6 Lectures
How To Analyze WoW & MoM
4 Lectures
Dynamic Search Ads (DSA) Campaign
7 Lectures
Bidding Strategies
4 Lectures
Maximize Clicks Bidding Strategy
4 Lectures
Target Impression Share Bidding Strategy
4 Lectures
Maximize Conversions Bidding Strategy
6 Lectures
Maximize Conversion Value Bidding Strategy
5 Lectures
Bidding Strategies - All Together
1 Lectures
Bidding Strategies - Case Studies - 1
1 Lectures
Bidding Strategies - Case Studies - 2
1 Lectures
Customized Reports in Google Ads
4 Lectures
Edit Existing Campaigns, Ad Groups, Keywords, Ads
3 Lectures
Google Ads - Auction Insights
4 Lectures
Google Ads - Quiz
1 Lectures
Google Ads - Experiments
2 Lectures
Campaign Groups and Performance Targets
1 Lectures
Google Ads - Campaign Settings & Ad Group Settings
4 Lectures
Google Ads - Policy Manager
4 Lectures
RSA - Ad Customizers
6 Lectures
Conquesting Campaigns & Ad Library
4 Lectures
Change History
3 Lectures
Conversion Value Rules & Customer Acquisition
4 Lectures
Remarketing List Search Ads
3 Lectures
Complete Search Campaign
3 Lectures
Search Campaign - Mastery Quiz
1 Lectures
Product Listing Ads or Shopping Ads Eco-System
5 Lectures
Standard Shopping Campaign
5 Lectures
Performance Max Campaign
7 Lectures
Performance Max Campaign - Product Listing Ads or Shopping Ads
2 Lectures
Performance Max Campaign - Search Ads
5 Lectures
Performance Max Campaign - Local Store Visits and Promotions
3 Lectures
Shopping Ads - Deep Dive
6 Lectures
Shopping Ads - Bulk Upload
4 Lectures
Manual Bidding Strategy Vs Automated Bidding Strategies
3 Lectures
Universal App Campaigns
4 Lectures
Google Ads - Draft Campaigns
3 Lectures
Mastering Google Ads Phone Call Campaigns
8 Lectures
Display, Demand Gen & Video Campaigns Introduction - Part 1
3 Lectures
Display, Demand Gen & Video Campaigns Introduction - Part 2
6 Lectures
Display Campaign
7 Lectures
Demand Gen Campaign
6 Lectures
Video Campaign - Part 1
7 Lectures
Video Campaign - Part 2
12 Lectures
Remarketing Campaign
7 Lectures
How Google Ads Work ?
3 Lectures
Tools in Google Ads > Planning
3 Lectures
Tools in Google Ads > Shared Library
3 Lectures
Tools in Google Ads > Bulk Actions
1 Lectures
Tools in Google Ads > Budgets and Bidding
5 Lectures
Tools in Google Ads > Measurement
3 Lectures
Tools in Google Ads
7 Lectures
Google Ads - The End
4 Lectures
Microsoft Ads
5 Lectures
Microsoft Ads - Search Campaign
7 Lectures
Microsoft Ads - Bulk Actions
5 Lectures
Microsoft Ads - Import ( Google Ads > Microsoft Ads )
4 Lectures
Microsoft Ads - Shopping Campaign
5 Lectures
Microsoft Ads - Audience Campaign
8 Lectures
Microsoft Ads -Overview
3 Lectures
Microsoft Ads - The End
3 Lectures
What is Budget Pacing ?
4 Lectures
Manager Account (MCC - My Client Center)
5 Lectures
Instagram 101
10 Lectures
LinkedIn Advertising: Quick Fixes
7 Lectures
Social Media Marketing
1 Lectures
Introduction To The Digital Marketing Tools
3 Lectures
Web Analytics & Set up
3 Lectures
Content Marketing & Video Marketing
3 Lectures
Building & Designing A Funnel
2 Lectures
Facebook Ads
3 Lectures
Facebook Messenger, Shop, Pixel
3 Lectures
Influencer Marketing
3 Lectures
Instructor Details
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