Tutorialspoint

Celebrating 11 Years of Learning Excellence! Use: TP11

Master the Art of Attraction-Based Marketing Strategies

person icon Ken Burke

4.7

Master the Art of Attraction-Based Marketing Strategies

Master the art of engaging the right customers with attraction-based marketing strategies

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Ken Burke

English [CC]

category icon Marketing,Other Marketing,Marketing Strategy

Lectures -6

Resources -1

Duration -23 mins

Lifetime Access

4.7

price-loader

Lifetime Access

30-days Money-Back Guarantee

Training 5 or more people ?

Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.

Course Description

Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong.  But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest?  What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.

Goals

  • Learn the attraction-based marketing model and why it works better
  • Understand the importance of having a clear, strong problem-driven story
  • Learn how using a different messenger can affect the audience's trust of the message

Prerequisites

  • No requirements
Master the Art of Attraction-Based Marketing Strategies

Curriculum

Check out the detailed breakdown of what’s inside the course

Attraction-Based Marketing Strategies

6 Lectures
  • play icon Introduction 01:02 01:02
  • play icon Funnels and the Principles of Attraction 03:46 03:46
  • play icon Why THEIR Story Beats Yours 05:02 05:02
  • play icon Building Trust in a Trust-Free World 03:30 03:30
  • play icon Balancing Your Marketing Mix 04:40 04:40
  • play icon Measure Your Results 05:11 05:11

Instructor Details

user profile image

Ken Burke

Ken Burke, founder and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class ecommerce software platform used by major merchants who ran $2b in online sales through its platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.  

Course Certificate

Use your certificate to make a career change or to advance in your current career.

sample Tutorialspoint certificate

Our students work
with the Best

Related Video Courses

View More

Annual Membership

Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses

Subscribe now
Annual Membership

Online Certifications

Master prominent technologies at full length and become a valued certified professional.

Explore Now
Online Certifications

Talk to us

1800-202-0515