BBA Semester I - Fundamentals of Marketing

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BBA Semester I - Fundamentals of Marketing

Name: BBA Semester I – Fundamentals of Marketing | Basics of Marketing
Rating: 4.3 (202 reviews)
Author: Tutorialspoint

updated on icon Updated on Aug, 2025

language icon Language - English

person icon Tutorialspoint

category icon Marketing,Other Marketing,Marketing Strategy

Lectures -60

Quizzes -5

Duration -11 hours

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Course Description

This course introduces students to the core concepts, principles, and practices of marketing. It provides an understanding of how businesses identify customer needs, create value, and build strong customer relationships in dynamic markets. Students will learn the fundamentals of marketing mix (product, price, place, and promotion), consumer behavior, market segmentation, targeting, and positioning strategies. The course emphasizes both theoretical concepts and practical applications, preparing students to analyze markets and make informed marketing decisions.

Goals

To develop a clear understanding of the basic principles, concepts, and scope of marketing.
To explain the role of marketing in business strategy and customer value creation.

Prerequisites

Curiosity about markets, brands, consumer behavior, and business activities will be helpful.
Good communication and analytical thinking skills will support effective learning.
No formal prerequisites are required, as this is an introductory course.

BBA Semester I - Fundamentals of Marketing

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction to Marketing

7 Lectures

Introduction to Marketing 11:53 11:53
Objectives and Components of digital marketing 07:04 07:04
Functions of Marketing 06:10 06:10
Market Segmentation and Targeting 07:21 07:21
SWOT Analysis 11:00 11:00
Quiz On Introduction to Marketing
Readings On Introduction to Marketing

Marketing Environment and Segmentation

6 Lectures

Marketing Mix: Product & Pricing Strategies

13 Lectures

Marketing Mix: Promotion &Place decisions

36 Lectures

Emerging Trends in marketing

8 Lectures

Instructor Details

Tutorialspoint

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Course Certificate

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BBA Semester I - Fundamentals of Marketing

BBA Semester I - Fundamentals of Marketing