BBA Semester IV - Start Up Opportunity and Feasibility
From Opportunity to Action – Build the Foundations for Your Start-Up Success.
Updated on Jun, 2025
Language - English
Lectures -20
Quizzes -1
Duration -2 hours
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Course Description
Unit I: Windows of opportunity: Environmental change, Technology- new products and pioneers, Market evolution- niches and opportunities, Industrial development- linkages and opportunities, Types of entrepreneurs. Understanding opportunity: Criteria for an opportunity, opportunity evaluation, cost of evaluation, execution trumps opportunity; risk, uncertainty and ambiguity; approaches to opportunity evaluation
Unit II: Building the Business Plan: Beginning Considerations: Building a competitive advantage. The strategic management processes. Conducting a feasibility analysis. Forms of Business ownership. Franchising and entrepreneurship. Buying an existing business. Marketing and financial considerations: Building a powerful marketing plan, E-commerce and Entrepreneur, Pricing strategies, Choosing the right location and layout
Goals
- To identify opportunities for starting business
- To be able to write a business plan
- To take decision regarding form of business ownership
- To conduct feasibility study
Curriculum
Check out the detailed breakdown of what’s inside the course
Windows of opportunit
10 Lectures
-
Characteristics of an Entrepreneur
04:16
04:16
-
Types of Entrepreneurs
04:15
04:15
-
The Mindset of an Entrepreneur
03:56
03:56
-
Types of Startup Skills
06:27
06:27
-
How to Find Your Niche
04:11
04:11
-
How to Decide on an Industry
03:01
03:01
-
StartUp Road Map
04:52
04:52
-
Product Execution Road Map
04:34
04:34
-
Define Your Audience
03:31
03:31
-
Grow Your Online Presence
03:26
03:26
Building the Business Plan
9 Lectures
Skill Test
1 Lectures
Instructor Details
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