Brand Strategy for the Digital and Metaverse Era

Goals

• Examine how branding has transformed in traditional, digital, and metaverse environments,
• Assess the possible impact of emerging technologies (AI, AR, VR, and blockchain) on brand strategy for organizations,
• Develop immersive brand experiences with visual, emotional, and interactive aspects,
• Analyze digital consumer behaviors and use the connections to strengthen brand interests,
• Formulate integrated branded experiences ensuring originality and consistency across multi-platform ecosystems,
• Apply the elements of storytelling to develop authentic and emotionally connective brand narratives,
• Implement NFTs and blockchain advancement for brand authenticity and trust,
• Apply data-driven resources and analytics to strategy and decision making related to brand positioning,
• Embed ethics and equity in brand communication and data management through transparent digital practices,
• Create and design a future-proof roadmap to support further development of a brand strategy associated with Web3 and metaverse economies.

Prerequisites

• There are no strict prerequisites for this course; however, participants are expected to have a foundational understanding of marketing, branding, or business strategy. 
• Familiarity with digital media platforms, social media marketing, or basic principles of consumer behavior will be beneficial.
• Students with prior experience or coursework in marketing, communications, or digital technology will find it easier to grasp advanced topics such as immersive branding, blockchain applications, and data-driven brand analytics.
•  A curiosity for innovation, creativity, and emerging digital trends will enhance the learning experience and allow participants to fully engage with the course’s metaverse-oriented projects and discussions.