Business Fundamentals For Small Businesses Crash Course

STARTING A BUSINESS? FIRST, READ THIS!

Most small businesses are unable to get off the ground for many simple reasons that could be avoided with proper planning and preparation. Put it simply, to start a "successful" business, you first need to know how to plan for a successful business.

Some situations that people normally mess up with while starting out are a lack of basic business skills and knowledge, following misleading information, ignorance of not doing market and competitive research, inefficient processes, and a lack of a marketing plan.

The primary aim of this course is to solve those problems and guide you to avoid as many mistakes as possible. It's your go-to book for building a solid foundation while minimising the risk.

I understand as an entrepreneur that creating a business requires hard work and investment, and when you are starting, you should not suffer or pay a high price for small mistakes that could be avoided; you just can't afford it!

In this course, we will take care of the fundamentals through case studies, real-life examples, and exercises, take out all the fluff, misleading information and put you on the right track, I will do my best to give you a clear and focused process to follow, so you don't have to go through all the frustration, time-wasting, misleading and inefficient activities.

Course Outline:

• HOW TO SET YOURSELF UP FOR SUCCESS:

  It all begins with you, your current situation, your time, skills, strengths, and weaknesses. You are the foundation of your business. Once we understand where you are at right now and your goals for your future business, then we can start planning for your business around it.

• HOW TO DEFINE YOUR TARGET AUDIENCE AND DELIVER VALUE (USP):

  If you are starting with a product, then stop immediately. It costs me $20.000 and two years of frustration to understand this critical point. A lot of small business entrepreneurs get into the habit of starting with a product without thinking of how it is going to fit their audience in the first place; this could be deadly for a small business with little to no investment.

  In this course, we will begin with people's pains, hopes, and limits. We will talk about different consumers and buying habits, how and where to find them, and how to create a robust solution and package it into a robust and unique selling proposition that talks to them directly.

• HOW TO DO MARKET AND COMPETITIVE RESEARCH: 

  Do you know that most entrepreneurs get into a market without even doing simple research, it's like going to your wedding without knowing who you are getting married to. Business newbies get into a new market without realizing that it's a declining or saturated market. Well, this should not be you.

  In this course, I will walk you through real-life examples with a step-by-step process on how to research market segments profitably and how to study your competition on a deep level.

• HOW TO FIND SUPPLIERS:

  Suppliers are your business friends and partners. Once you define your customers and research your market, you should be able to form an idea about your solutions and product; this is the time to look for the best suppliers possible.

  In this course, we will talk about different types of suppliers for different types of industries and what cons you should be aware of and what pros to look for.

• HOW TO BUILD YOUR TALENTED TEAM:

  Building a successful business requires a team effort, regardless of its being composed of two or twenty people, the process of finding the perfect talent that fits your business value and financial situation is the same.

  In this course, we will talk about different hiring methods, where to look for talent and what you should be aware of.

• HOW TO PLAN A SCALABLE PROCESS:

  Most of the small businesses operate without a consistent and scalable process, which makes them end up with unscalable, unpredictable, and inefficient results. They spend their time working and getting exhausted in the business instead of building systems and working on the business.

  In this course, I will walk you through examples and case studies on how to create an effective and simple process for your business to generate consistent and predictable results so things won't go south on you.

• HOW TO ANALYZE COST STRUCTURE:

  I believe that you don't want to end up out of business pretty soon, do you? Tons of small companies run out of money and operate at a loss to end up with massive debt, massive damage, and exhaustion. This should not be you!

  In this course, I will walk you step by step through a simple and precise method and provide you with the essential tools for structuring your costs, finding your break-even, and running a profitable business.

• HOW TO PLAN ON MARKETING AND SELLING YOUR PRODUCTS:

  Although this course is not specifically designed to talk in-depth about marketing and sales, I will make sure to put you on the right track and show you the big picture of how to market and reach to your audience, will walk you through examples and real-life studies on the process of positioning, pricing and offering your product.

BONUS MATERIALS:

• HOW TO DESIGN YOUR LOGO AND COLORS:

  Visuals are one of the essential elements that reflect your brand image and interact with your audience, in this course I will explain to you all the different logo design, what makes a strong logo, and what should you avoid, we will talk about colors meaning and how to choose the right color schemes that reflect, match your brand personality and your voice.

• HOW TO DESIGN YOUR BRAND PHOTOGRAPHY:

  Learn the rules for creating strong brand photography, how you should communicate your brand message through products/storytelling photography, and what you should avoid.

Who is this course for?

• Entrepreneurs are starting a new small business and need a guide to planning for their new startups.
• Small business owners who are struggling with their current business.
• Small business consultants need to get a fresh and more in-depth view of creating a business plan.
• Full-time or part-time employee starting a side project.