Comprehensive Digital Marketing Strategies
Comprehensive Digital Marketing Strategiesf
Updated on Jun, 2025
Language - English
Lectures -32
Resources -3
Quizzes -3
Duration -4.5 hours
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Course Description
Aiming to give you an understandable yet comprehensive journey into all facets of digital marketing-the Comprehensive Digital Marketing Strategies course gives you a down-to-earth distance into the concepts, tools, and techniques building blocks of marketing: from the base market principles to the crafts of email marketing, influencer marketing, and content creation. This course is for you, whether you're new to or currently upgrading your knowledge in digital marketing-to thrive in today's fast-paced, data-driven marketing environment.
The fundamentals of this course make you eligible for other specific study modules on important aspects of marketing, such as market segmentation, SWOT analysis, consumer behavior, and digital-marketing metrics. You will receive practical sessions on two popular email-marketing platforms for automating campaigns and reporting, GetResponse and Mailchimp. Last but not least, it will expose how to develop and implement effective content marketing strategies and how to collaborate with influencers for successful campaigns.
Goals
- Grasp the aspects of digital marketing like market segmentation, swot analysis, or digital marketing metrics.
- Become an email marketing expert from starting your automation campaigns to tracking your results with Getresponse or Mailchimp.
- Become familiar with influencer marketing and understand how to work with them and successfully execute campaigns.
- Design and execute content marketing strategies like creating and distributing blogs, videos and infographics.
- Understand how to utilize Similarweb and further develop your marketing performance.
Prerequisites
Basic understanding of marketing principles is recommended.
Familiarity with digital platforms such as social media or email marketing tools is helpful.
Curriculum
Check out the detailed breakdown of what’s inside the course
What is marketing
5 Lectures
-
Introduction to Marketing
11:53
11:53
-
Objectives and Components of digital marketing
07:04
07:04
-
Functions of Marketing
06:10
06:10
-
Market Segmentation and Targeting
07:21
07:21
-
SWOT Analysis
11:00
11:00
Understanding the Digital landscape
6 Lectures
Email Marketing with GetResponse
8 Lectures
Content marketing
4 Lectures
Influencer marketing
3 Lectures
Quiz
3 Lectures
Assignment
3 Lectures
Instructor Details
GreyCampus Inc.
About me
GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.
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