Create a Profitable Pricing Strategy - Pricing Models

Learn about pricing models to help you create a profitable pricing strategy using a proven methodology that allows customers to see the value of your business.

Understanding the right pricing model to use in your business is critical to your success.  In this course, we will guide you through which pricing model is the right fit for your business.  We will dive deep into the advantages and disadvantages of the three primary pricing models used.  

These pricing models are:

• Cost based
• Market-based
• Value based

And here is a quick secret. There is no question that value-based pricing is by far the best pricing model you can use however your industry might force you into one of the other two. We will give you proven strategies that can help you take maximum advantage of value-based pricing.

Learning Objectives

• How to pick the ideal pricing model for your business   
• The advantages and disadvantages of each pricing model   
• How to adjust your products and services to get the highest margins possible

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honour of Entrepreneur of the Year.