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Create a Unique Competitive Advantage for Your Business

person icon Ken Burke

4.7

Create a Unique Competitive Advantage for Your Business

What do you offer your audience that no one else can?

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Ken Burke

English [CC]

category icon Business,Entrepreneurship,Business Plans

Lectures -8

Resources -3

Duration -24 mins

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4.7

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Course Description

What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.

Learning Objectives      

  • How can I identify which aspects of my business are unique and relevant   
  • What attributes are commonly used to establish a unique competitive advantage   
  • How can I test whether I’ve chosen to highlight the right elements of my business

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. 

Goals

  • How can I identify which aspects of my business are unique and relevant
  • What attributes are commonly used to establish a unique competitive advantage
  • How can I test whether I’ve chosen to highlight the right elements of my business
Create a Unique Competitive Advantage for Your Business

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction

7 Lectures
  • play icon Unique Competitive Advantage Explained 06:18 06:18
  • play icon Unique Competitive Advantage - Company Examples 05:04 05:04
  • play icon How to Determine Your Unique Competitive Advantage 04:57 04:57
  • play icon Step 1 - Evaluate Your Strengths 01:40 01:40
  • play icon Step 2 - Evaluate Your Competitive Landscape 02:04 02:04
  • play icon Step 3 - Identify Your Unique Competitive Advantage 01:09 01:09
  • play icon Step 4 - Test Your Unique Competitive Advantage 03:42 03:42

Support Materials

1 Lectures
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Instructor Details

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Ken Burke

Ken Burke, founder and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class ecommerce software platform used by major merchants who ran $2b in online sales through its platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.  

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