Create a Unique Competitive Advantage for Your Business
What do you offer your audience that no one else can?
Updated on Jun, 2025
Language - English
Business,Entrepreneurship,Business Plans
Lectures -8
Resources -3
Duration -24 mins
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Course Description
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.
Learning Objectives
- How can I identify which aspects of my business are unique and relevant
- What attributes are commonly used to establish a unique competitive advantage
- How can I test whether I’ve chosen to highlight the right elements of my business
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
- How can I identify which aspects of my business are unique and relevant
- What attributes are commonly used to establish a unique competitive advantage
- How can I test whether I’ve chosen to highlight the right elements of my business
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
7 Lectures
-
Unique Competitive Advantage Explained
06:18
06:18
-
Unique Competitive Advantage - Company Examples
05:04
05:04
-
How to Determine Your Unique Competitive Advantage
04:57
04:57
-
Step 1 - Evaluate Your Strengths
01:40
01:40
-
Step 2 - Evaluate Your Competitive Landscape
02:04
02:04
-
Step 3 - Identify Your Unique Competitive Advantage
01:09
01:09
-
Step 4 - Test Your Unique Competitive Advantage
03:42
03:42
Support Materials
1 Lectures
Instructor Details
Ken Burke
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