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Create a Winning Product Strategy That Grows Your Business

person icon Ken Burke

4.5

Create a Winning Product Strategy That Grows Your Business

Learn how to grow your business by creating a winning product strategy for your business.

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Ken Burke

English [CC]

category icon Business,Business Strategy,Strategic Planning

Lectures -21

Resources -3

Duration -1 hours

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4.5

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Course Description

It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.

This course offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility.

With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this course equips you with everything you need to build a product or service strategy that puts launch within reach.

Learning Objectives  

  • Why should I think about launch so soon   
  • What elements of my product or service need to be nailed down   
  • How can I define my product or service to emphasize its unique differentiators   
  • What is an MVP, and why should I do it   
  • What ways can I get to an MVP if I’m not ready   
  • What should go on a product roadmap   
  • Why do investors care about defensibility
Create a Winning Product Strategy That Grows Your Business

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction

1 Lectures
  • play icon Product Strategy Overview 04:18 04:18

Product Strategy Explained

4 Lectures
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Define the What, Where, When and How of Your Product

3 Lectures
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Ensuring a Winning Product Strategy

2 Lectures
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Define Your Product or Service

1 Lectures
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Create Your MVP

5 Lectures
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Defending Your Strategy

1 Lectures
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Create Your Product Roadmap

2 Lectures
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Workshop

1 Lectures
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Support Materials

1 Lectures
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Instructor Details

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Ken Burke

Ken Burke, founder and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class ecommerce software platform used by major merchants who ran $2b in online sales through its platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.  

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