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Creating a Social Media Strategy

person icon Adonis Anastasiou

4.7

Creating a Social Media Strategy

Learn how to create an effective social media strategy that will generate sales and leads

updated on icon Updated on Aug, 2025

language icon Language - English

person icon Adonis Anastasiou

English [CC]

category icon Marketing,Social Media Marketing,Social Media Management

Lectures -10

Duration -1.5 hours

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4.7

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Course Description

In this course, participants will learn how to create an effective social media strategy that will generate sales and leads. You will learn how social media can contribute to the overall internet marketing strategy and how to turn followers into buying customers.

By the end of the course, participants will be able:

  • To know why social media marketing is important for every business.
  • To understand some of the basic terminology of social media
  • To apply the process that will turn followers into buyers
  • To identify their target audience
  • To create posts that your audience loves to watch
  • To build online relationships with your followers
  • To use social media to build your email list.
  •  To increase your sales with the use of social media
  • To evaluate your social media advertising campaigns and emphasise those with higher return on investment.
Creating a Social Media Strategy

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction

10 Lectures
  • play icon Introduction to the Course 02:19 02:19
  • play icon Why Social Media Marketing is Important for Your Business 12:53 12:53
  • play icon Social Media Terminology 03:58 03:58
  • play icon How to Create an Internet Marketing System That Will Generate Sales 22:16 22:16
  • play icon How to Find Sources For Great Posts 04:35 04:35
  • play icon How to Create a Social Media Calendar 08:17 08:17
  • play icon Elements for the Perfect Posts 07:17 07:17
  • play icon How to Create Standard Social Media Messages 13:59 13:59
  • play icon How to Stay in Touch With Your Followers 13:04 13:04
  • play icon How to Evaluate Your Social Media Campaigns 10:55 10:55

Instructor Details

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Adonis Anastasiou

Adonis Anastasiou has graduated from California State University of Los Angeles and got his degree in Administrative Management and Economics. He continued his studies in Strategic Management at Henley Management School and in 1999 he founded Adonis Business Academy. He also teaches Social Media and Internet Marketing at Cyprus College and he is a guest speaker at various Universities such as University of Central Lancashier, Cyprus University, University of Neapolis, University of Nicosia, University of East London.
    He is an effective business trainer, coach, author and motivational speaker with an amazing record of assisting client companies to grow their sales and size even in turbulent times. His amazing 100% success rate, in increasing the sales of his clients, makes him the ideal Sales Trainer for any company that strives for growth in a recession environment. He is an approved lecturer of the Human Resource Authority of Cyprus and he has been training and coaching clients for the last 20 years. He is one of the founding members of the Cyprus Mentoring and Coaching Association EMCC of Cyprus and one of the few Certified Google Advertising Professionals in Cyprus. Among his clients are Hellenic Bank, Pancyprian Insurance, Cosmos Insurance, CTC Automotives, Tseriotis Group, AlphaMega Hypermarkets, Electroline, Cyprus Electricity Authority, Debenhams Cyprus, etc. The areas of his expertise include Business Training, Business Coaching, Personal Development and Internet Marketing. 

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