Define and Size Your Market

Master the art of defining and sizing your market using proven methods that investors can understand, and you can apply to a financial plan.

When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Learning Objectives

• When defining my target market, should I go big or think small?   
• How do I identify a market big enough to support my business?   
• What calculations do investors use to determine whether they’ll see a viable return on investment?