Demystifying DIGITAL MARKETING

The digital marketing landscape is constantly evolving, and this course is your roadmap to navigating this dynamic world. We'll delve into the strategies and tools that empower you to:

• Reach your target audience: Learn how to connect with the right people at the right time across various digital channels.
• Craft compelling content: Discover the secrets to creating engaging content that resonates with your audience and drives action.
•  Boost brand awareness: Explore strategies for making your brand stand out in the crowded online space.

1.Rive conversions: Master the art of turning website visitors into loyal customers or engaged followers.
2. Measure success: Uncover the essential metrics that track your digital marketing efforts and demonstrate their impact.
 Target Audience: This course is suitable for students of management, commerce and individuals with little to no prior experience in digital marketing who want to gain foundational knowledge and practical skills in digital marketing.
Course Structure:
Module 1: Introduction to Digital Marketing (10%)
What is digital marketing?
Benefits and challenges of digital marketing
The digital marketing landscape and emerging trends
AI for Digital Marketing
Setting SMART goals and objectives for digital marketing campaigns Understanding your target audience
Module 2:Website Development and Optimization (15%)
Website planning and creation: Choosing website platforms, content management systems (CMS), and domain names
Website design: User experience (UX) and user interface (UI) principles, website navigation, and mobile responsiveness
Website content creation: Optimizing content for search engines and user engagement
Conversion rate optimization (CRO): Improving website conversions through A/B testing and other techniques
Module 3: Search Engine Optimization (SEO) (20%)
On-page SEO: Optimizing website content, title tags, meta descriptions, and images
Off-page SEO: Link building strategies, guest blogging, and online reputation management
Technical SEO: Website speed optimization, mobile-friendliness, and structured data
SEO tools and analytics: Understanding keyword research, tracking website traffic, and analyzing SEO performance
Module 4: Social Media Marketing (20%)
Understanding the major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) Developing a social media strategy: Defining target audience, content pillars, and posting schedule
Creating engaging social media content: Different content formats (text, images, videos), storytelling techniques, and social media trends
Social media advertising: Setting up and managing paid social media campaigns
Social media analytics: Measuring the performance of social media campaigns and tracking key metrics (engagement, reach, clicks)
Module 5: Content Marketing (15%)
Content marketing strategy: Creating valuable and relevant content that attracts and engages your target audience
Content creation: Different content formats (blog posts, infographics, videos, ebooks), content calendars, and editorial planning
Content distribution: Promoting content through social media, email marketing, and other channels
Content marketing measurement: Analyzing content performance using key metrics (traffic, conversions, leads generated)
Module 6: Email Marketing (10%)
Building an email list: Opt-in forms, lead magnets, and growing your subscriber base
Email marketing strategy: Segmenting your audience, creating targeted email campaigns, and designing effective email templates
Module 7: Measurement, Analytics  & Reporting
Techniques of measurement, tools for analytics and structure for reporting.
Module 8: Case Studies
Include real-world examples and case studies throughout the course to showcase successful digital marketing strategies and campaigns.