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Determine Your Target Market

person icon Ken Burke

4.7

Determine Your Target Market

Catapult your business into success by learning how to hone in on a target market

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Ken Burke

English [CC]

category icon Marketing,Other Marketing,Customer Experience Management

Lectures -11

Resources -3

Duration -43 mins

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4.7

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Course Description

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices.

In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures.

You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.

Goals

  • What is the “everyone trap” and why is it dangerous?
  • How does defining my target market impact the rest of my business plan?
  • What do investors look for in a target market?
  • What attributes are most valuable when defining the demographics of my target market?
  • Why psycho-graphic profile information should I consider, and why?
  • How can I uncover business-specific market sizing indicators?
  • How many target markets should I focus on?
  • Which areas of my go-to-market strategy are impacted by my target market definition?
Determine Your Target Market

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction

1 Lectures
  • play icon Target Market Essentials 04:57 04:57

Importance of Your Target Market

1 Lectures
Tutorialspoint

Target Market Framework

7 Lectures
Tutorialspoint

Workshop

1 Lectures
Tutorialspoint

Support Materials

1 Lectures
Tutorialspoint

Instructor Details

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Ken Burke

Ken Burke, founder and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class ecommerce software platform used by major merchants who ran $2b in online sales through its platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.  

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