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Digital Marketing & Business Planning

person icon Thulnitha De Silva

4.2

Digital Marketing & Business Planning

‘’Be a real marketer by learning well, and earn without limitations’’

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Thulnitha De Silva

English [CC]

category icon Marketing,Other Marketing,Digital Marketing

Lectures -59

Resources -4

Quizzes -2

Duration -11 hours

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4.2

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Course Description

Upon completion of this certificate, students will have the ability to: Develop a digital marketing plan that will address common marketing challenges • Articulate the value of integrated marketing campaigns. Your knowledge of digital marketing will help you understand customer preferences, design the right product and sell it in the market through the correct platform. Moreover, you can be a digital marketing consultant and work with a multitude of clients.  Simply put digital marketing or online marketing, is the application of digital media, data, and technology integrated with traditional marketing communications to achieve marketing objectives.

✅Being able to get a valuable certificate after successfully completing the course
✅ After the completion you can get an internship

▶️Medium:- English

▶️Study method:- ONLINE (VOD Available)

Goals

  • What is digital marketing?

  • Importance of digital marketing

  • Difference between traditional and digital marketing

  • Recent trends and current scenario of the industry

  • How digital marketing has been a tool of success for companies?

  • How to use digital marketing to increase sales

  • How to conduct a competitive analysis?

  • Case studies on digital marketing strategies

  • Website Planning

  • Search Engine Optimisation (SEO)

  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing & Strategy

  • Web Analytics

  • Digital Media Planning and Buying

  • Web Remarketing

  • Email Marketing

  • Design Essentials

  • Mobile Marketing

  • E-Commerce Management

  • Online Reputation Management

  • Adsense, Blogging, and Affiliate Marketing

  • Video Marketing

  • Marketing Automation, Influencer & Podcast Marketing

  • Introduction to Agency

  • The Art of Pitching

  • Client-Oriented Strategy

  • Campaign Creation for Client

  • Reporting and Evaluation

  • Soft & Hard Skills

  • Marketing Tips

  • How To Write A Business Plan

  • How To Calculate The Cost of A Business

  • How To Fund Your Business

  • How To Pick Up A Location For Your Business

  • How To Choose A Name For Your Business

  • Decision Analysis

  • Creativity In Marketing

  • Implementing A New Digital Marketing Strategy

  • Developing A Marketing Budget

  • Guide To A Successful Marketing Campaign

  • Event Management

  • Business Planning And Development

Prerequisites

  • Experience

  • Age Should 12 Years or Above

Digital Marketing & Business Planning

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction

1 Lectures
  • play icon Introduction to the course 32:17 32:17

Introduction to Digital Marketing

8 Lectures
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Executive Skills

19 Lectures
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Special Test

3 Lectures
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Did You Know

4 Lectures
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Managerial Skills

5 Lectures
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Case Studies

8 Lectures
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Other

10 Lectures
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Final Test

1 Lectures
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Instructor Details

Thulnitha De Silva

Thulnitha De Silva

I'm more than just a list of titles and accomplishments. I'm a whirlwind of ideas, a catalyst for change, and a master weaver of intricate marketing tapestries. Let's unravel the threads that make me who I am.

The Entrepreneurial Alchemist

I'm not just the founder of Secret Marketings Holdings; I'm its alchemist. I transform raw concepts into lucrative ventures. My ability to sniff out market gaps and breathe life into innovative marketing strategies has propelled my company across multiple industries and national borders. Think Willy Wonka, but for the business world – I concoct delectable marketing strategies that leave audiences wanting more.

The Knowledge Catalyst

My passion for knowledge isn't confined to boardrooms. I'm an educator at heart, sharing my marketing alchemy on platforms. Imagine a Dumbledore of the digital realm, dispensing wisdom to aspiring marketers and igniting their entrepreneurial flames.

The Marketing Maestro

My Facebook presence isn't just a social media playground; it's a stage where I orchestrate insightful marketing symphonies. I'm the conductor, guiding my audience through the intricacies of branding, customer engagement, and the ever-evolving digital landscape. Think a modern-day Mozart, composing captivating marketing melodies that resonate with audiences on a deeper level.

Beyond the Labels

My life is a vibrant tapestry woven with diverse interests. I'm not just a businessman; I'm a chess player, an engineer, a former member of a college broadcasting unit. These seemingly disparate threads reveal a man of insatiable curiosity and a thirst for learning, constantly pushing the boundaries of my own potential.

The Unifying Force

At the core of my multifaceted being lies a unifying thread: my unwavering belief in the power of connection. I connect businesses with customers, students with knowledge, and individuals with a shared passion for growth and innovation. I'm the bridge builder, the networker extraordinaire, and the glue that binds diverse communities together.

I'm more than just a name; I'm an embodiment of possibilities. I believe in the power of passion, innovation, and the relentless pursuit of knowledge. So, the next time you encounter me, don't just see a business leader or an educator; see a force of nature, a marketing maestro, and a weaver of dreams, ready to leave my mark on the world, one innovative concept at a time.

Let's connect! Feel free to ask any questions to explore specific aspects of my journey, or delve deeper into any of the threads that pique your curiosity.

Course Certificate

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