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Digital Marketing Essentials

person icon Teks Academy

4.5

Digital Marketing Essentials

Crafted to introduce you to the foundational and advanced concepts of today’s dynamic marketing world

updated on icon Updated on Aug, 2025

language icon Language - English

person icon Teks Academy

category icon Marketing,Growth Marketing,Digital Marketing

Lectures -23

Quizzes -2

Duration -3 hours

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4.5

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Course Description

Welcome to "Digital Marketing Essentials," a complete course crafted to introduce you to the foundational and advanced concepts of today’s dynamic marketing world. This course provides in-depth knowledge of traditional and digital marketing, equipping you with a well-rounded understanding of how businesses attract and retain customers in the digital age.
In "Digital Marketing Essentials," you’ll begin with the basics of marketing and market research before diving into various branches of digital marketing. Explore key strategies such as Search Engine Optimization (SEO), including on-page, off-page, and technical SEO, as well as white-hat and black-hat techniques. The course also covers Local SEO and the use of digital platforms like Facebook and Instagram for business growth. You'll gain hands-on insights into Social Media Marketing (SMM) and content planning.
Perfect for students, entrepreneurs, freelancers, and marketing professionals, this course lays the groundwork for creating impactful digital campaigns and boosting online visibility. Enroll now to start your journey in digital marketing and stay ahead in today’s competitive landscape.

Goals

  • Understand Traditional vs. Digital Marketing Approaches
  • Master SEO Techniques: On-Page, Off-Page & Technical
  • Learn Effective Social Media Marketing Tactics
  • Gain Expertise in Facebook and Instagram Advertising
  • Explore Market Research & Audience Targeting

Prerequisites

  •  No prior marketing experience required
  •  Basic internet browsing knowledge
  •  Interest in online marketing or business growth
Digital Marketing Essentials

Curriculum

Check out the detailed breakdown of what’s inside the course

INTRODUCTION TO MARKETING

3 Lectures
  • play icon INTRODUCTION TO MARKETING 04:49 04:49
  • play icon MARKET RESEARCH 06:41 06:41
  • play icon TRADITIONAL MARKETING VS DIGITAL MARKETING 08:14 08:14

DIGITAL MARKETING TYPES

3 Lectures
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SEARCH ENGINE OPTIMIZATION (SEO)

4 Lectures
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SEO TECHNIQUES

6 Lectures
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SOCIAL MEDIA MARKETING

5 Lectures
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QUIZ

2 Lectures
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Instructor Details

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Teks Academy

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