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Digital Marketing Foundation Course 2024

person icon Yamina Sayed

4.2

Digital Marketing Foundation Course 2024

Learn Digital Marketing Basics and Start your Journey!

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Yamina Sayed

category icon Marketing,Digital Marketing,

Lectures -18

Duration -35 mins

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Course Description

Embark on your journey to become a digital marketing expert with our comprehensive course. Covering both offline and online marketing essentials, this program introduces the core aspects of digital marketing, including organic, inorganic, and brand mediums.

Marketing Goals:

  • Attract new customers by providing superior value.

  • Retain and grow existing customers through satisfaction.

Digital Marketing:

  • Focuses on selling goods and services via online platforms.

Historical Context:

  • Marketing established as a significant term by Philip Kotler in 1967.

Objectives:

  • Deliver customer satisfaction profitably.

  • Effective marketing stems from meticulous planning and execution.

Marketing aims to deliver customer satisfaction profitably. Effective marketing stems from meticulous planning and execution. Philip Kotler, a distinguished professor, established marketing as a crucial industry term in 1967.

The primary objectives of marketing are to attract new customers by providing superior value and to retain and expand existing customer bases through satisfaction. Digital marketing, in particular, focuses on promoting goods and services via online platforms. Start now and transform into a digital marketing pro.


Goals

Course Content:

  • Covers marketing essentials, blending offline and online strategies.

  • Introduces digital marketing key mediums: organic, inorganic, and brand mediums.

Key Areas:

  • SEO (Search Engine Optimization)

  • SMO (Social Media Optimization)

  • SEM (Search Engine Marketing)

  • Email Marketing

  • Mobile Marketing

Prerequisites

  • Beginners

  • Basic computer skills


Digital Marketing Foundation Course 2024

Curriculum

Check out the detailed breakdown of what’s inside the course

What is Marketing?

1 Lectures
  • play icon What is Marketing? 02:00 02:00

Introduction to Digital Marketing:

1 Lectures
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What is Buyers Persona?

1 Lectures
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Mediums of Digital Marketing

1 Lectures
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Different Areas of Digital Marketing

1 Lectures
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What is SEO (Search Engine Optimization)

1 Lectures
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On-page SEO

1 Lectures
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What is Off Page SEO

1 Lectures
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What is Social Media

1 Lectures
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Social Media Planning

1 Lectures
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What is Performance Marketing

1 Lectures
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What is Google Ads

1 Lectures
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What is Email Marketing

1 Lectures
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What is Mobile Marketing

1 Lectures
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What is ORM (Online Reputation Management)

1 Lectures
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Free tools by Google

1 Lectures
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Tools of Digital Marketing

1 Lectures
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Overview of Digital Marketing

1 Lectures
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Instructor Details

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Yamina Sayed

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