Digital Marketing Foundation Course 2024
Learn Digital Marketing Basics and Start your Journey!
Lectures -18
Duration -35 mins
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Course Description
Embark on your journey to become a digital marketing expert with our comprehensive course. Covering both offline and online marketing essentials, this program introduces the core aspects of digital marketing, including organic, inorganic, and brand mediums.
Marketing Goals:
Attract new customers by providing superior value.
Retain and grow existing customers through satisfaction.
Digital Marketing:
Focuses on selling goods and services via online platforms.
Historical Context:
Marketing established as a significant term by Philip Kotler in 1967.
Objectives:
Deliver customer satisfaction profitably.
Effective marketing stems from meticulous planning and execution.
Marketing aims to deliver customer satisfaction profitably. Effective marketing stems from meticulous planning and execution. Philip Kotler, a distinguished professor, established marketing as a crucial industry term in 1967.
The primary objectives of marketing are to attract new customers by providing superior value and to retain and expand existing customer bases through satisfaction. Digital marketing, in particular, focuses on promoting goods and services via online platforms. Start now and transform into a digital marketing pro.
Goals
Course Content:
Covers marketing essentials, blending offline and online strategies.
Introduces digital marketing key mediums: organic, inorganic, and brand mediums.
Key Areas:
SEO (Search Engine Optimization)
SMO (Social Media Optimization)
SEM (Search Engine Marketing)
Email Marketing
Mobile Marketing
Prerequisites
Beginners
Basic computer skills

Curriculum
Check out the detailed breakdown of what’s inside the course
What is Marketing?
1 Lectures
-
What is Marketing? 02:00 02:00
Introduction to Digital Marketing:
1 Lectures

What is Buyers Persona?
1 Lectures

Mediums of Digital Marketing
1 Lectures

Different Areas of Digital Marketing
1 Lectures

What is SEO (Search Engine Optimization)
1 Lectures

On-page SEO
1 Lectures

What is Off Page SEO
1 Lectures

What is Social Media
1 Lectures

Social Media Planning
1 Lectures

What is Performance Marketing
1 Lectures

What is Google Ads
1 Lectures

What is Email Marketing
1 Lectures

What is Mobile Marketing
1 Lectures

What is ORM (Online Reputation Management)
1 Lectures

Free tools by Google
1 Lectures

Tools of Digital Marketing
1 Lectures

Overview of Digital Marketing
1 Lectures

Instructor Details

Yamina Sayed
Course Certificate
Use your certificate to make a career change or to advance in your current career.

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