Digital Marketing Foundation Course 2024
Learn Digital Marketing Basics and Start your Journey!
Updated on Jun, 2025
Language - English
Lectures -18
Duration -35 mins
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Course Description
Embark on your journey to become a digital marketing expert with our comprehensive course. Covering both offline and online marketing essentials, this program introduces the core aspects of digital marketing, including organic, inorganic, and brand mediums.
Marketing Goals:
Attract new customers by providing superior value.
Retain and grow existing customers through satisfaction.
Digital Marketing:
Focuses on selling goods and services via online platforms.
Historical Context:
Marketing established as a significant term by Philip Kotler in 1967.
Objectives:
Deliver customer satisfaction profitably.
Effective marketing stems from meticulous planning and execution.
Marketing aims to deliver customer satisfaction profitably. Effective marketing stems from meticulous planning and execution. Philip Kotler, a distinguished professor, established marketing as a crucial industry term in 1967.
The primary objectives of marketing are to attract new customers by providing superior value and to retain and expand existing customer bases through satisfaction. Digital marketing, in particular, focuses on promoting goods and services via online platforms. Start now and transform into a digital marketing pro.
Goals
Course Content:
Covers marketing essentials, blending offline and online strategies.
Introduces digital marketing key mediums: organic, inorganic, and brand mediums.
Key Areas:
SEO (Search Engine Optimization)
SMO (Social Media Optimization)
SEM (Search Engine Marketing)
Email Marketing
Mobile Marketing
Prerequisites
Beginners
Basic computer skills
Curriculum
Check out the detailed breakdown of what’s inside the course
What is Marketing?
1 Lectures
-
What is Marketing?
02:00
02:00
Introduction to Digital Marketing:
1 Lectures
What is Buyers Persona?
1 Lectures
Mediums of Digital Marketing
1 Lectures
Different Areas of Digital Marketing
1 Lectures
What is SEO (Search Engine Optimization)
1 Lectures
On-page SEO
1 Lectures
What is Off Page SEO
1 Lectures
What is Social Media
1 Lectures
Social Media Planning
1 Lectures
What is Performance Marketing
1 Lectures
What is Google Ads
1 Lectures
What is Email Marketing
1 Lectures
What is Mobile Marketing
1 Lectures
What is ORM (Online Reputation Management)
1 Lectures
Free tools by Google
1 Lectures
Tools of Digital Marketing
1 Lectures
Overview of Digital Marketing
1 Lectures
Instructor Details
Yamina Sayed
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