Digital Strategy Mastery - Amazon Success Secrets
For Investors, Senior Managers, Digital Strategy Consultants and Business Learners
Marketing,Digital Marketing,Marketing Strategy
Lectures -18
Duration -1.5 hours
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Course Description
You are looking to master your knowledge in digital strategy and transformation, which is so important to succeed in today’s increasingly digital business world. You may be a business leader looking to make effective, well-informed decisions in the online space, or a consultant looking to better serve your clients venturing online, or maybe you are simply curious to learn what it takes to formulate and execute a successful digital strategy. This course will teach you the most valuable MBA level concepts in the context of one of the world’s largest and most successful online companies today: Amazon.
In my experience, having taught MBA and Executive courses to managers and entrepreneurs, the best way to learn strategy is the best way to lean strategy is by studying real-world companies to understand what drives their success, discover what strategic decisions helped them achieve their goals, learn from cautionary tails of their failures --- and from all of that draw conclusions so that you can apply them and succeed in your business practice. In this course, we’ll go deep inside Amazon, and you will take away powerful lessons from this company's journey to success and ongoing strategic initiatives. Then you can use these takeaways to formulate your successful digital strategy, make wise investment decisions, or help your consulting clients to succeed in theirs.
The purpose of this course to establish a link between academic wisdom and practical application in the exciting and constantly evolving online business world. Begin your learning journey by signing-up for this insightful course today!
Goals
- Learn digital strategy success principles at the MBA level using Amazon analysis
- Understand how to evaluate Amazon's strategic decisions from an investor point of view
- Experience practical application of business strategy in the online business context of Amazon
- Use takeaways from the course to make wise investment decisions in online companies, build your own successful digital strategy, or help your consulting clients to succeed in theirs
Prerequisites
Basic understanding of business is desirable, but not required. The course teaches MBA level concepts and Analysis.

Curriculum
Check out the detailed breakdown of what’s inside the course
Course Introduction
2 Lectures
-
Welcome to the course! 00:34 00:34
-
What you will learn in this course 01:47 01:47
The Online Retail Side of Amazon: Learn Major Success Principles
5 Lectures

Amazon Beyond Retail : Corporate-Level Strategy, Successes and Failures
5 Lectures

Back-End Execution Excellence : Key Factors in Performance and Profitability
4 Lectures

Key Course Takeaways and Conclusion
2 Lectures

Instructor Details
Liliya Lyubman
Course Certificate
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