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Local SEO Course for Small Business Owners

person icon John Shea

4.4

Local SEO Course for Small Business Owners

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course

updated on icon Updated on Jun, 2025

language icon Language - English

person icon John Shea

English [CC]

category icon Marketing,Search Engine Optimization,Search Engine Optimization (SEO)

Lectures -44

Duration -2 hours

Lifetime Access

4.4

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Course Description

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

Who this course is for:

  • Small businesses who are willing to put in the work to rank locally
  • Those who are interested in dominating the search results for their local city
  • If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement.

Goals

  • Understand what Local SEO (Search Engine Optimization) is
  • The Basics of setting up a small business website with Wordpress or Squarespace
  • The importance of having a mobile friendly website
  • How to setup and use Google+ for Business
  • You will understand what important sites you should list your business on
  • The importance of building business profiles across the internet
  • Basic elements of on-page and off-page SEO
  • How to outsource content writing for your website
  • How to get more reviews for your Google business page

Prerequisites

  • You will need a basic website built with either Wordpress, Squarespace or another easy to use content management system
  • A willingness to learn, implement, read and take consistent action
Local SEO Course for Small Business Owners

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction To The Course

4 Lectures
  • play icon What To Expect In This Course 00:59 00:59
  • play icon Who Am I? Why I Created This Course 03:14 03:14
  • play icon What is local SEO? 03:58 03:58
  • play icon Pricing - This Course Vs. Using An SEO Agency 02:40 02:40

Setting Up a Simple Website for Business

4 Lectures
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Setting Up Your Google+ Business Page

5 Lectures
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Setting Up Your Yelp Business Page

1 Lectures
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Basic Social Media Setup

4 Lectures
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Creating Business Listings for Local SEO

3 Lectures
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Tools For Building Citations, Rank Tracking & More

4 Lectures
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Optimizing Your Website for Local SEO

2 Lectures
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Content Writing

7 Lectures
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Social Syndication

1 Lectures
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Asking for Reviews From Your Customers

2 Lectures
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Getting Links From Other Websites aka Backlinks

2 Lectures
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Other Business Sites To Consider Signing Up On

2 Lectures
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Where To Go From Here

1 Lectures
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Conclusion

1 Lectures
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Instructor Details

John Shea

John Shea

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