Driving Employer Branding Success: The KPI Playbook
Mastering KPIs to Enhance Employer Branding and Drive Talent Attraction, Engagement, and Retention Success.
Updated on Jun, 2025
Language - English
Lectures -7
Duration -53 mins
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Course Description
The game of talent attraction and retention is the new game in town. This course on "KPIs in Employer Branding: Measuring Success and Driving Change" is for the human resource professional, the talent acquisition specialist, and the organisational leader looking to expand knowledge of employer branding with KPIs.
The course delves into the most critical concepts of employer branding and how it influences perceptions of an organization by current and future employees. Deeply, the course investigates KPIs of importance to employer branding: talent attraction, engagement, retention metrics, and diversity measures.
It guides the student on how to set SMART KPIs that help get in line with employer branding objectives. The student will also know how to benchmark their performance with the industry standard. It further emphasizes the data collection and analysis because through such data interpretation training can be further developed into actionable strategy extractions based on that insight.
Participants will also learn the 'how to' of using data-driven insights that inform change, track progress, and present findings to stakeholders through practical skills. Through all this, learners are now empowered to use KPIs in a manner which shapes employer branding efforts-attract, engage, retain the best industry talent for employers.
Goals
Understand the Fundamentals of Employer Branding
Identify and Select Relevant KPIs
Set SMART KPIs
Utilize Data Collection and Analysis Tools
Implement Data-Driven Changes
Communicate KPI Findings Effectively
Prerequisites
Basic Employer Branding knowledge
Curriculum
Check out the detailed breakdown of what’s inside the course
Driving Employer Branding Success: The KPI Playbook
7 Lectures
-
Introduction to Employer Branding
03:53
03:53
-
Understanding KPIs
04:18
04:18
-
KPIs in Employer Branding
10:32
10:32
-
Setting Up KPIs
09:03
09:03
-
Data Collection and Analysis
09:35
09:35
-
Implementing Changes Based on Data Insight
07:39
07:39
-
Reporting and Communicating KPIs
08:38
08:38
Instructor Details
Anna Kosinska
Welcome!
I'm Anna Kosinska, a seasoned professional in the field of Employer Branding, dedicated to helping organizations attract, engage, and retain top talent through strategic branding initiatives.
With over 15 years of experience in employer branding, human resources, marketing, and communications, I bring a wealth of knowledge and expertise to the table. Throughout my career, I've had the privilege of working with leading companies across various industries, guiding them in crafting compelling employer brands that resonate with both current employees and prospective candidates.
Having earned recognition through various awards in this field, including Employer Branding Excellence Awards, EB Stars Awards, ower of Attraction Awards (PL), I am proud to be at the forefront of Employer Branding excellence. As an instructor on Udemy, I am passionate about sharing my insights and best practices with individuals looking to enhance their understanding of Employer Branding. My courses offer practical guidance, actionable strategies, and real-world examples to empower learners in building strong employer brands that drive organizational success.
Whether you're an HR professional seeking to revamp your company's employer brand or a business leader aiming to attract top talent, my courses on Udemy provide the tools and knowledge you need to succeed in today's competitive talent market.
Join me , and let's embark on a journey to unlock the full potential of your employer brand!
Contact: contact@brandingedge.pl
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