Email Marketing Training

Introduction to Email Marketing

Email marketing is one of the strategically oriented options for the marketing departments to give a thrust to their marketing campaigns. It has become an unarguable channel for lead generation and a display of thought leadership and reach. Broadly, this term covers each mail sent to the customers whether it is for promotion or for persuading the present customers, It also demands sending emails to gain customers loyalty towards their products and built customer relationships. We can also call it as a holistic way to educate contacts about the products and the company.

There are three forms of email marketing:

• Direct mail
• Retention Emails
• Placing advertisements in subscription magazines

What are Benefits of email marketing

Email marketing is now being used by thousands of businesses all over the world. Here are few of the reasons why email marketing is getting so popular:

Less costly

Email marketing is cheaper as a message can be dispatched to thousands of email addresses and that too quickly. There are no fees levied and nor any print or postage cost, though email marketers can incorporate a software for automatic sending of emails, tracking them and making an evaluation of the same. There might be some overhead cost for dispatching emails at a certain point but these costs are considerably lower than expected using other marketing channels.

Businesses get the best return on Investment

In the businesses, results are what that matters. With this concept in mind, the main reason behind most businesses invest in email marketing is the return on investment. In 2011, the Direct Marketing Association estimated that email marketing returns 40 pounds for every one dollar invested which are considered better than any other platforms.

Businesses can see results in minutes

Businesses can get the results within minutes of the emails being sent. A 24-hour sale is the best marketing system that is used by email as it generates urgency and persuades potential customers to take quick action for reaping benefits. As compared to it in other systems like broadcast campaigns businesses particularly have to wait for weeks till they get their results.

Who can be benefited from the email marketing training?

The course is best for online marketers who have limited knowledge and experience of marketing and always trying to improve it. Anyone who would like to proficiently and effectively manage email marketing campaigns and need best results from their communication efforts.

How will it be benefited?   

• It would increase the email marketing results
• Enhance the email marketing strategy using different techniques and evaluation of ROI
• Help in applying conversion principles to the email marketing campaigns.

Target fans of the brand

Email marketing is an only channel that consumers can receive without signing up or subscribing to it.  This ensures businesses get higher conversion rates as they send messages to only those who have an interest in the brand.

Email marketing is easy to create: Email marketing does not require a huge team or other teams to get success. They only have to decorate an email campaign through fancy templates, images, logos, and videos. Yet many successful campaigns utilize simple plain text emails focusing on simplicity and quality content,

 Easy to track mistakes: In email marketing, it is very easy to analyze and check for mistakes. Most of the email marketing software helps in spotting the weaker point and see how the campaigns can be improved. The changes can be made instantly while in broadcasting or print advertisement requires time to make changes.