Emotional Design Master Class TM
Real Time Case Study
Updated on Nov, 2026
Language - English
AI Assistant
Lectures -11
Duration -1 hours
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Course Description
This course teaches students about emotional design in detail about how products are being emotionally made and being a designer how to understand the difference between cognition and emotions. Also students can learn about three different levels of emotions starting from western, behaviour, reflective in detail with real-time examples and overlapping flowcharts for clear precise meaning and understanding. Also the emotion design is directly correlated with maslow hierarchy principles and deter rams good design principle. Some of the examples of good and bad emotional designs have been explained with pictures. Students will also learn about colours and different materials and how different emotions are programmed with metaphorical product understanding.
Goals
- Students of design will learn about what is the real meaning of emotions design when it comes to designing a product, service, graphics, systems et cetera.
- Luminary difference between emotions and cognition: how do I bring work based on decision making when it comes to visit level of processing, behaviour level of processing, reflective level of processing when we buy and use certain products.
- Why we buy certain products based on emotional decisions of the story narrative attached to it rather than just seeing the functionality or vice versa also happens people buy the product irrespective of the form but there won't only function of course we need both functions and emotions in our products for buying decision
- How B2B to be buying decisions is largely based on emotions rather than logical or rational with a real-time statistics understanding has been shown
- How pleasurable experience designing can influence the peak experience for people when it comes to relating with the maestros hierarchy principle of self actualisation and self esteem, so your product only need not have to be functional or usable or trustable it needs to be more pleasurable for the people who are using that and getting the experience of it because people remember experience for years but they forget the functionality sometimes.
- Many examples of Good and bad emotional designs show from online.
- Product attributes - Metaphor Emotional design has been showcased for examples of Charles and Ray Eames chair design with leather material, banana shaped tetra packaging for a juice container how the colour, function, texture, even the small bruise details can able to influence the metaphorical resemblance of choosing a equal and product and also imprecise attributes of meta for selection also has been shown which is not to be used for the designer
- Emotional colours are very subjective for different cultures and context for application of colours. Very rough understanding is given for the students but largely students have to internalise what each colour provokes the different emotions for them when they are solving that particular problem or solution or process or system or graphic designs et cetera.
- How materials evoke different types of emotions and is totally PM9 different type of emotions which material when it is being touched and felt provokes different types of emotions and how we are able to understand by a very simple one minute exercise given to the students of the course.
- A simple class project with understanding 10 different products and its emotion associated to it has been given to the students this is largely important for making a class activity for the students in order to learn about how you illustrate the thought process when it comes to communicating different emotions of different different products this makes them more sensitised towards making a product design and eventually that gets implemented when they touch and feel the materials and design the same in their own way which creates a signature style for designing the products.
Prerequisites
Anyone can learn this class it is very simple
Students are advised to take notes for self-reflection purposes
No prior experience is needed to join this course
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction Emotional Material Course for Product Designers
1 Lectures
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Introduction Emotional Material Course for Product Designers 04:15 04:15
Variety of Materials
1 Lectures
Classification of Materials
1 Lectures
What is Metals ?
1 Lectures
Properties of Materials
1 Lectures
Plastics or polymer
1 Lectures
Rubber Material
1 Lectures
Rubber Material
1 Lectures
Bamboo Material
1 Lectures
Emotions of the Material
1 Lectures
Recap Learnings & Conclusion
1 Lectures
Instructor Details
Dr. Noble Arya
Warm greetings and a heartfelt welcome!
I am Dr. Noble Arya, a Full-Stack Data Scientist, AI/ML/DL Researcher, Product Innovator, and lifelong learner. My professional journey has given me the opportunity to work with leading global organisations, including General Electric (GE) and Wipro Technologies, where I gained valuable experience in technology, innovation, and solving real-world challenges.
As the founder of NobleX Infinity Labs™, I have had the privilege of mentoring and inspiring more than 100,000 learners and 500 educators across 170 countries. Our educational programs have received an average rating of 4.9 out of 5 stars, reflecting the trust, encouragement, and feedback of over 100,000 learners.
My academic journey reflects my belief that learning should never stop. He has been awarded a Doctorate in Artificial Intelligence and Machine Learning, has pursued postgraduate medical education in Telemedicine through Harvard Medical School, and completed the Post Graduate Program in Artificial Intelligence and Machine Learning, offered through The University of Texas at Austin and Great Learning.
With more than 17+ years of experience in Artificial Intelligence, Machine Learning, Data Science, Deep Learning, and Value Innovation, I have come to believe that the true purpose of technology is not simply to make machines more intelligent, but to help human beings become more conscious, creative, compassionate, and capable.
Throughout my journey, I have been fortunate to receive more than 300+ national and international awards and recognitions for contributions to future skills, creativity, technological innovation, and ethical AI. While these recognitions are meaningful, what matters most to me is the opportunity to make a positive difference in someone's life through education.
My interests extend beyond technology. I am deeply passionate about Computer Science, Artificial Intelligence, Design Thinking, Pure Consciousness, Human Potential, and Value Innovation. I believe that meaningful progress happens when scientific understanding, human creativity, and deeper awareness come together.
Over the years, my learning and professional journey have brought me into contact with institutions and organisations such as Teach For India, Harvard Medical School, the University of Texas at Austin, and Toastmasters International. Each experience has contributed to my understanding of education, leadership, innovation, and the importance of human values.
As an entrepreneur, I have also experienced the challenges and rewards of building two startups from modest beginnings into nationally and internationally recognised ventures. These experiences taught me that innovation is not only about having great ideas. It is about persistence, experimentation, learning from failure, and creating genuine value for people.
My work and interests span several interconnected fields:
Artificial Intelligence, Machine Learning, and Deep Learning
Data Science, Computer Science, and Real-World Problem-Solving
Design Thinking, Product Development, and Value Innovation
Digital Transformation and Future Skills
Project Management, Entrepreneurship, and Leadership
Pure Consciousness, Human Awareness, and Value-Based Technology
Having worked on more than 100 projects over the past 15 years, I have learned one important lesson: knowledge becomes truly valuable when we use it to solve real problems and improve lives.
This belief continues to shape my mission.
Through my Udemy courses, YouTube channel, research initiatives, and educational programs, I want to make high-quality learning more accessible, practical, affordable, and meaningful for people from all walks of life.
My vision is ambitious, but it comes from a simple conviction: every human being deserves the opportunity to learn, grow, innovate, and realise their potential.
Over the coming decade, I aspire to contribute to the empowerment of 7 billion people worldwide, through both online and offline education, by helping them develop real-world problem-solving skills, technological understanding, creativity, and ethical awareness.
I envision a future in which Artificial Intelligence does more than automate tasks or improve productivity. I hope it becomes a powerful instrument for expanding human capabilities, nurturing consciousness, encouraging compassion, and creating a more inclusive and sustainable world.
Technology should serve humanity, and humanity should grow in wisdom alongside technology.
To me, education is not simply about acquiring certificates, mastering algorithms, or advancing careers. It is about discovering our potential, questioning our assumptions, understanding the world more deeply, and using our knowledge responsibly.
Whether you are a student, educator, researcher, entrepreneur, working professional, or simply someone curious about the future, I warmly invite you to be part of this lifelong learning journey.
Connect with me through Udemy and YouTube. Let us explore ideas, challenge conventional thinking, develop practical skills, and build a future where intelligence, innovation, consciousness, and compassion work together for the benefit of humanity.
I remain deeply grateful to the Creator, to every teacher and learner who has shaped my journey, and to the extraordinary universe of which we are all a part.
From the smallest atom to the infinite universe, may our pursuit of knowledge always be guided by wisdom, humility, gratitude, and love.
Thank you for being part of this journey.
With heartfelt gratitude and sincere regards,
Dr. Noble Arya
Founder, NobleX Infinity Labs™
Full-Stack Data Scientist | AI/ML/DL Researcher | Product Innovator
Educator | Entrepreneur | Lifelong Learner
Learning Beyond Boundaries. Innovating with Consciousness. Empowering Humanity.
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