Finance Fundamentals: Real World Applications & Case Studies

Goals

What Will You Learn?
1- How to Understand Economic Behavior?
Microeconomics principles including scarcity, opportunity cost, and profit maximization.
Exercises: Opportunity cost calculation and production decision-making.
2- How to Assess Economic Systems?
Macroeconomic ideas like GDP, inflation, and unemployment.
Exercises: Calculating GDP and adjusting interest rates to curb inflation.
3-How to Analyze Business Health?
Learning financial statements (Income Statement, Balance Sheet, and Cash Flow).
Exercises: Financial statement analysis of real examples such as Apple
4-How to Use Financial Ratios
Liquidity, profitability, and efficiency ratios to evaluate performance.
Exercises: Compare firm performance with financial ratios.
5-How to Value a Business?
Discounted Cash Flow (DCF) method with real life applications.
Issues: Value Apple using financial forecasts and terminal growth rates.
6-How to Tap the Time Value of Money?
Present and future value calculations, compounding, and discounting.
Exercises: Calculate the Net Present Value (NPV) of investment alternatives.
7-How to Plan and Forecast Financials?
Creating budgets and forecasting expenses and revenues.
Exercises: Developing a 5-year budget for a subscription-based firm.
8-How to Make Strategic Decisions
Market entry case studies, profitability case studies, and mergers and acquisitions case studies.
Exercises: Investment decision scenario analysis.
9-How to Cut Costs and Boost Profit?
Fixed and variable costs and cost structure optimization.
Exercises: Cost structure analysis such as that of Netflix's operation cost.
10-How to Use Data in Making Financial Decisions?
Use of big data and analytics for forecasting and decision-making.
Exercises: Creating data-driven financial models for business scenarios.
Extra: Real-World Skills
Gain core Excel skills for finance
Develop financial projections and analyze profitability possibilities

Disclaimer:
This is an educational course and not a means of delivering investment, tax, or financial guidance. The course presents basic principles of finance. Always consult with a professional expert before investing or making any type of financial decision.

Prerequisites

It does not require previous finance experience/background.
The course is suitable for anyone who wants to get the essence of 10+ years business & financial decision making experience in distilled and practical way.

Who this course is for:

• Anyone who wants to become a finance professional
• All students who are excited about finance & economics
• Professionals with finance & accounting career goals (regardless their background or current role)
• Business owners and people who are planning to become entrepreneurs
• Marketing, Finance and Business Executives
• MBA graduates