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Fundamentals of Research Methodology

person icon SRINIVAS R F GOUNI

4.2

Fundamentals of Research Methodology

Designing Research Problem, Literature Survey, Developing Hypothesis, Sampling Methods, Data Collection, Writing Thesis

updated on icon Updated on Jun, 2025

language icon Language - English

person icon SRINIVAS R F GOUNI

English [CC]

category icon Business,Management,

Lectures -23

Resources -5

Duration -1 hours

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Course Description

NATURE OF THE COURSE:

Research Methodology is a hands-on training in the basic methodologies and methods of academic research in social sciences and business management. Research scholars will investigate the major components of a research framework and be effectively exposed to them, namely problem definition, research design, data collection, ethical research concerns, report writing and submission. Once endowed with this information, participants are well situated to carry out disciplined study in the field of their choice under supervision. Besides applying to a university environment, many of the methods presented in this course were comparable to those used in research contexts in professional research. 

COURSE OBJECTIVES: The major goal of this course is to instil in scholars a research orientation and to familiarise them with the foundations of research methodologies. The course specifically seeks to introduce them to the fundamental principles utilised in research, as well as scientific social research techniques and approaches. It discusses sample procedures, study strategies, and data analysis. The following are some of the course's other objectives:

  1.  To get knowledge of the fundamental framework of the research process.

  2. To get a working knowledge of diverse research designs and methodologies.

  3.  Identify multiple sources of information for literature study and data collection.

  4.  Gain knowledge of the ethical aspects of doing applied research.

  5. Recognize and assess the components of academic writing.

Recommended Texts 

  1. Bryman, Alan & Bell, Emma (2011). Business Research Methods (Third Edition), Oxford University Press.

  2. Kerlinger, F.N., & Lee, H.B. (2000). Foundations of Behavioural Research (Fourth Edition), Harcourt Inc.

  3. Rubin, Allen & Babbie, Earl (2009). Essential Research Methods for Social Work, Cengage Learning Inc., USA.

  4. Anantasi, A. & Urbina, S. (2004). Psychological Testing, Pearson Education, Inc.

  5. Neuman, W.L. (2008). Social research methods: Qualitative and quantitative approaches, Pearson Education.

Goals

  • After the completion of the course, students will be able to learn 
  • Research Methodology Basics |  Types Of Research| Research Methods|  Research Process| Formulating a Problem|
  • Developing a Hypothesis| Research Design| Sample Design| Data Collection and Analysis Methods| Hypothesis Testing| Preparation Of Research Report

Prerequisites

  • Who are Interested in the Fields Of Marketing Research, Teaching, and Business Management
  • Who aspiring to Learn a Methodology Of Research
  • Any Undergraduate, Graduate who wants to learn the Research Methodology Basics
Fundamentals of Research Methodology

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction

1 Lectures
  • play icon Introduction 03:12 03:12

Objectives of Research

1 Lectures
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Motivating Factors For Research

1 Lectures
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Characteristics of Research

1 Lectures
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Significance of Research

1 Lectures
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Types of Research

1 Lectures
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Research Approaches

1 Lectures
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Research Methods Vs Research Methodology

1 Lectures
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Importance of Knowing How Research is Done

1 Lectures
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Research Process

1 Lectures
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Formulating A Research Problem

1 Lectures
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Extensive Literature Survey

1 Lectures
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Development Of Working Hypothesis

1 Lectures
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Working On The Research Design

1 Lectures
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Determining The Sample Design

1 Lectures
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Data Collection Methods

1 Lectures
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Project Execution

1 Lectures
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Data Analysis

1 Lectures
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Hypothesis Testing

1 Lectures
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Generalizations and Interpretation

1 Lectures
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Preparation Of The Report or Thesis

1 Lectures
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Criteria For Good Research

1 Lectures
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Free Downloadable Resources

1 Lectures
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Instructor Details

SRINIVAS R F GOUNI

SRINIVAS R F GOUNI

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