Future Of Digital Marketing
This course will equip you with a strong foundation in the essential marketing concepts of today
Marketing,Other Marketing,Digital Marketing
Lectures -25
Resources -2
Quizzes -4
Duration -3.5 hours
Lifetime Access
Lifetime Access
30-days Money-Back Guarantee
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Course Description
Welcome to the Future of Digital Marketing course! Here, you will be provided with a solid foundation in the foundational marketing concepts of today and an introduction to cutting-edge tools and AI advancements shaping tomorrow's digital landscape. From mastering market segmentation and digital marketing metrics to exploring Generative AI and freelancing opportunities, you will get the knowledge and skills that will keep you ahead of this fast-evolving industry.
By course end, you'll explore more core topics that will delve into market segmentation, SWOT analysis, and consumer behavior. With all the advanced digital marketing techniques such as tools using Similarweb and SEOToolAdda, we will be working with the data to provide decisions to optimize better. Finally, we'll introduce you to Generative AI; how prompting and AI are transforming the content creation world, making it personalized, and in marketing automation, in addition to this. This will provide opportunities to try freelancing, affiliate marketing, and how to build professional portfolios, resumes, and LinkedIn profiles in preparation to build an effective online presence.
At the end of this course, you'll be well-equipped to take on future-forward marketing strategies using both current and emerging technologies. You'll get a clear understanding of practical applications of AI in marketing and freelancing, helping you remain competitive and innovative in the digital marketing world.
Target audience for this course:
- Digital marketers
- Entrepreneurs
- Freelancers
- AI enthusiasts
- Marketing professionals looking to explore future technologies
- Anyone interested in grasping and leveraging the continuously changing landscape of digital marketing.
Goals
- Understand key marketing concepts, including market segmentation, SWOT analysis, and digital marketing metrics.
- Hands-on experience with similar digital marketing tools such as Similarweb and SEOToolAdda.
- Understand applications of Generative AI in digital marketing and master advanced prompting techniques.
- Freelancing and affiliate marketing, their benefits, and strategies to success
- Building a professional presence with the optimization of resumes, portfolios, and LinkedIn profiles.
Prerequisites
A basic understanding of marketing concepts is recommended.
Familiarity with digital marketing platforms or tools is helpful.

Curriculum
Check out the detailed breakdown of what’s inside the course
What is marketing
5 Lectures
-
Introduction to Marketing 11:53 11:53
-
Objectives and Components of digital marketing 07:04 07:04
-
Functions of Marketing 06:10 06:10
-
Market Segmentation and Targeting 07:21 07:21
-
SWOT Analysis 11:00 11:00
Understanding the Digital landscape
6 Lectures

AI for Marketing
4 Lectures

Freelancing, Affiliate Marketing, LinkedIn and Resume 101
4 Lectures

Quiz
4 Lectures

Assignments
2 Lectures

Instructor Details

GreyCampus Inc.
About me
GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.
Course Certificate
Use your certificate to make a career change or to advance in your current career.

Our students work
with the Best


































Related Video Courses
View MoreAnnual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe now
Online Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now