Hospitality Inbound Marketing Fundamentals and practices

4.3 ★★★★ ★

Hospitality Inbound Marketing Fundamentals and practices

Name: Hospitality Inbound Marketing Fundamentals and practices
Rating: 4.3 (231 reviews)
Author: Manish Gupta

Very Basics of Digital marketing (Inbound Part), Steps & methods used, Content Creation, Social Media Strategies

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Manish Gupta

English [CC]

category icon Marketing,Digital Marketing,Inbound Marketing

Lectures -21

Duration -2 hours

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4.3 ★★★★ ★

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Course Description

This Course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing.

In this course we will understand

Meaning of inbound Marketing
Methods & tools used.
Content creation
social media marketing fundamentals.

If you are New to marketing, digital marketing, general hotel staff who wish to understand how hotel can market themselves in this complex digital space, this course will help you to navigate your path.

Who this course is for:

Beginners to Marketing
Hoteliers and hotel staff
digital marketing students

Goals

Fundamentals of Inbound Marketing
Difference between traditional marketing and inbound marketing strategies
advantages of inbound marketing
steps and methodoligies of inbound marketing
Tools used in inbound marketing

Prerequisites

Basic Marketing understanding

Hospitality Inbound Marketing Fundamentals and practices

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction & Fundamentals

7 Lectures

Introduction to the course 01:02 01:02
Meaning of Marketing 02:14 02:14
What is traditional Inbound Marketing 03:36 03:36
What is inbound Marketing 03:18 03:18
Examples of traditional and inbound marketing 03:12 03:12
Why Inbound Marketing 09:44 09:44
Inbound Marketing for Hospitality 07:06 07:06

Terms used and Methodology of inbound marketing

6 Lectures

Inbound Marketing Steps Part 2

3 Lectures

Marketing - Content Fundamentals

4 Lectures

Instructor Details

Manish Gupta

Manish Gupta is a Principal Applied Researcher at Microsoft India R&D Private Limited in Hyderabad, India. He is also an Adjunct Faculty at the International Institute of Information Technology, Hyderabad and a visiting faculty at the Indian School of Business, Hyderabad. He received his Master's in Computer Science from IIT Bombay in 2007 and his Ph.D. from the University of Illinois at Urbana-Champaign in 2013. Before this, he worked for Yahoo! Bangalore for two years. His research interests are in the areas of web mining, data mining and information retrieval. He has published more than 100 research papers in reputed refereed journals and conferences. He has also co-authored two books: one on Outlier Detection for Temporal Data and another on Information Retrieval with Verbose Queries.

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