How to Communicate Your Vision and Values
A course for leaders on how to get to where you want to be
Updated on Jun, 2025
Language - English
Business,Communication,Business Communication
Lectures -7
Duration -38 mins
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Course Description
Customer loyalty is highly dependent on the values and intentions of a brand, just as much as employee loyalty is highly dependent on the values of the company and leaders they work for.
The best starting point for those company values to develop are within both your mission statement and vision statement. These statements are the core to your company ethos: They explain precisely what you strive to achieve, what you believe, and your long-term aspirations.
In this course, we explore how to develop a mission statement and vision statement, and the differences between the two. You will then learn how to effectively communicate your vision to both your consumers and your workforce, helping you to achieve your core values and create a powerful company that everyone is proud to associate with.
This course covers the following:
The difference between a mission statement and a vision statement
How to write a mission statement
How to write a vision statement
How to communicate your vision effectively
Goals
- The difference between a mission statement and a vision statement
- How to write a mission statement
- How to write a vision statement
- How to communicate your vision effectively
- How to develop a business vision based on your core values
Prerequisites
- An interest in business
Curriculum
Check out the detailed breakdown of what’s inside the course
1
6 Lectures
-
Introduction
03:08
03:08
-
What is a vision statement?
03:25
03:25
-
Writing a mission statement
07:05
07:05
-
Writing a vision statement
07:05
07:05
-
Communicating your Vision Statement
14:27
14:27
-
What if you're not the leader of your company?
03:07
03:07
Instructor Details
Jade Ball
Hello, I'm Jade and I create online courses to help you build confidence in business and improve your English language.
I am a native English and have spent 10 years working with various non-native speakers, so I know the pitfalls in pronunciation! My experience has helped me to develop a series of courses full of hints and tips to help making learning English a fun and productive process.
I have also spent the last decade building my own business, and now offer my own independent business coaching for all levels. The courses I have developed focus on the key skills needed in business, whatever your position, in order to be successful. Each course is curated using my own experience and are easily digestible by focusing on the fundamentals.
:-)
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