How To Use Apollo io for leads generation/Email marketing

Apollo is the End-to-End Sales Engine. From prospecting leads in your market, and engaging with your contacts, to managing deals to boost efficiency and close more deals, Apollo's all-in-one platform can help. Sellers and marketers use Apollo to close more customers and build a modern go-to-market strategy. Learn more and sign up for free. Apollo's B2B Database includes over 250M contacts and 60M companies with robust and accurate data. Scale outbound activity and launch sequences that work. Founded in 2015, Apollo is a leading data intelligence and sales engagement platform with over 1 million users across 17,000 of the fastest-growing businesses.

The beauty of Apollo is not in a single piece of the platform but in the exceptional value, our platform provides by combining those parts into one. We connect the disparate activities teams currently do into a single unified workspace, giving you a process, automation, scale, efficiencies, analytics, and learnings that all feed each other more and more over time. This flywheel is the future of go-to-market that customers benefit from.

Find, contact, and close your ideal buyers with over 260M contacts and streamlined engagement workflows powered by AI.

• There are 8 types of steps to choose from:

  • Automatic Email: Use any of your Apollo email templates or create new ones to craft personalized and targeted messaging that is delivered based on the parameters you set.

  • Manual Email: Use to schedule and deliver follow-up emails that you can fully customize for individual prospects.

  • Phone Call: Add notes, tips, scripts, and any other helpful information with a reminder to call a prospect.

  • Action Item: A blank canvas to schedule any number of necessary internal communications or processes along the way. Action items include a timeframe, priority, and notes for your team.

  • LinkedIn: View Profile: Access a contact's LinkedIn profile from within Apollo and document key information that can help you build rapport when engaging with prospects.

  • LinkedIn: Interact With Post: Review a contact's activities, engage with their recent posts, and give yourself direction with reminders and relevant notes.

  • LinkedIn: Send a Connection Request: Create connection request templates to make a great first impression.

  • LinkedIn: Send Message: Send personalized InMail messages using templates and snippets to personalize your approach at scale.

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