Identify and Solve the Right Business Problem
Learn to Identify and Tackle Real Business Challenges
Updated on Jun, 2025
Language - English
Business,Entrepreneurship,Business Plans
Lectures -12
Resources -2
Duration -38 mins
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Course Description
Learn how to create a problem and solution statement, and weave that into a compelling company story that clearly identifies the reason why your business exists.
What meaningful problem does your company solve for customers? The answer is the reason your business exists. This course helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.
Learning Objectives:
- Why do I need to express my company’s purpose as a problem and solution?
- How can I adopt a customer-first viewpoint to define the problem and solution statement?
- Is the problem my company solves too big or too small?
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Find a Great Problem to Solve
02:32
02:32
What are Problem and Solution Statements
2 Lectures
Create Your Problem Statement
3 Lectures
Create Your Solution Statement
4 Lectures
Workshop
1 Lectures
Support Materials
1 Lectures
Instructor Details
Ken Burke
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