International Marketing - International Marketing Course

International Marketing Course Description

The course provides an in-depth study of all that goes in International marketing. It began after getting students acquainted with the meaning of the term International marketing, the terms and concepts that are used to problems, government rules and regulations like knowledge of Trade barriers etc.

Learn what is International marketing and different terms associated with it

The course provides in-depth knowledge of what is International marketing, its importance, and different problems or issues associated with it, what are the different stages that are involved in it, and what is the main difference between Domestic and International marketing.

Know about International Trade Theories and Barriers

There are many barriers to International trade, as an exponent in the same; a student needs to understand what are the different barriers that impact the trade and what a company should do to counter these barriers. These barriers are in the form of rules and regulations which have to be understood in the context of different theories like Mercantilism theory, Absolute Advantage theory, comparative advantage theory, product life cycle theory, the competitive advantage of nation’s theory etc.

How To Do Research In Foreign Markets

Foreign markets need to be studied and research and in this session highlights the different ways and how research can be conducted and data gathered.

Know About Different behavior patterns of consumers

How to understand and get a gist of consumer behavior pattern in different socio and cultural perspective is taught.

Government and Political Risks

Students get to know the different government rules and how to analyze and understand political risks, about jurisdiction laws that govern the nation and different legal requirements and how to settle the disputes.

Understand and have knowledge of any financial risks

International marketing study also highlights the issues of currency conversions or if any financial risks companies have to face.

How to Organize for International Markets

What are the different criteria for organizing international markets? Are there any problems that have a bearing on the International markets and different factors that impact the International markets.

Know and how to Implement International Distributional Strategy

What are the different distributional channels and how to develop strategies to successfully implement distribution process in the International Markets?

Learn how to imply International Product and Strategy Implementation

The course delivers how the strategies are implemented in the product distribution in the different market setups.

How To Brand Your Products At International Level

Marketers have to learn how to brand their products in the foreign markets, which involves different strategies that are used domestically.

International Price Strategy

For sales and marketing the products at the international level, the prices also have to be set accordingly. The course designed will tell you how the prices are set after taking into consideration like currency rates and many other factors.

Learn how to frame international promotional as well as marketing strategy

Students are taught to different international as well as promotional strategies in different marketing and promotional frameworks.

Case Study

Each and every aspect of marketing is understood through a case study of companies like Starbuck Corporation.

Target Audience of the International Marketing Course

The International Marketing course is beneficial for the students who either wanted to build their career as the marketer or want to take up a job in any position as mentioned above. It is also good for the new entrepreneurs who wanted to establish their business overseas and want to understand the titbits of the international business.