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Learn B2B Powered By Account Management

person icon L M V RAMAMURTHY

4.3

Learn B2B Powered By Account Management

Learn intricacies of account management in B2B marketing

updated on icon Updated on Jun, 2025

language icon Language - English

person icon L M V RAMAMURTHY

category icon Marketing,Product Marketing,B2B Sales

Lectures -5

Duration -35 mins

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4.3

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Course Description

Mastering B2B Marketing & Strategic Account Management:
This vital course on B2B Marketing and Account Management will help you uncover the secrets of success in this area. If you are a professional marketer, entrepreneur, or backpacker with a budding interest in marketing then this course-focuses on the foundations of how B2B relationships work and what it entails for marketing practice; how businesses make buying decisions; the keys to segmenting and targeting industrial markets; how to develop propositions based upon creating value over price. You will then transition from developing strong foundations, into area of strategic account management. You will learn how to manage key client relationships, how to build and execute a customer centric personalized account plans while driving long term growth with customer centric solutions.
Regardless if you are brand new to B2B or looking to hone your skills, this course purposefully integrates theory with hands on practical experience to help you develop a thought provoking high impact marketing and client management process. There will be many real life case studies, templates and actionable frameworks for you to refer to and use throughout the course and beyond.
By the end of the course, you’ll have the confidence to attract, retain, and grow high-value B2B accounts—turning marketing strategies into measurable business results.
Enroll now to become a B2B marketing and account management professional. You will be ready to practice the account management in B2B and become a successful sales person. You will also be able to guide the beginners on B2B market place.

Goals

  • The course is designed for the sales people interested in learning the B2B marketing.
  • It also helps the students to understand the concept of account management.

Prerequisites

  • The beginners with no knowledge of selling will find it most useful.
  • It is also for the other sales personnel interested to get in to B2B marketing.
Learn B2B Powered By Account Management

Curriculum

Check out the detailed breakdown of what’s inside the course

Learn B2B Powered By Account Management

5 Lectures
  • play icon Overview 08:10 08:10
  • play icon KYC - Know Your B2B Clients 02:25 02:25
  • play icon Concept and Practice of Account Management 05:13 05:13
  • play icon Sales Process 12:44 12:44
  • play icon Mapping Account 06:28 06:28

Instructor Details

L M V RAMAMURTHY

L M V RAMAMURTHY

With rich experience in I T, project management, marketing and in teaching management courses, I decided that I can contribute to courses to help develop skills for career progression. All our Video Tutorials have one single approach of making them simple and easy to learn for any one. Every one of the tutorials are aimed at developing a skill for career progression

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