Market Basket Analysis with Python
Market Basket Analysis with Association Rule Mining
Updated on Jun, 2025
Language - English
Development ,Data Science,Python
Lectures -21
Resources -6
Duration -1.5 hours
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Course Description
Welcome to the association rule mining course. This course is an introductory course. You will learn basic knowledge of association rule mining in this course.
Association rule mining is a useful technique to explore associations between variables. It contributes to effective cross-selling and has been applied to construct recommender system in EC sites. We can use it not only in marketing analytics but also other fields in business analytics.
This course intends to provide you with theoretical knowledge as well as python coding. Theoretical knowledge is important to understand the algorithm of data mining, and it can be a useful foundation for more advanced learning.
This course consists of 4 sections. In the first section, you will learn what an association rule is. In Session 2, you will learn the basic metrics of association rule mining. Session 3 covers apriori algorithm that is a useful method to identify important associations between variables. Session 4 is a Hands-On chapter, where you will learn how to implement association rule mining in Python.
I’m looking forward to seeing you in this course!
Goals
- Association Rule Mining
- Market Basket Analysis
- Python coding for Basic Market Basket Analysis
Prerequisites
- Novice level Python (preferable)
Curriculum
Check out the detailed breakdown of what’s inside the course
What is Association Rule Mining?
4 Lectures
-
What is Association Rule Mining?
05:56
05:56
-
Comparison with Similar Methods
04:13
04:13
-
Basic Terms
03:22
03:22
-
Basic Math: Set Theory
02:35
02:35
Basic Metrics
6 Lectures
Apriori Algorithm
5 Lectures
Market Basket Analysis with Python
4 Lectures
Thank you!
1 Lectures
Instructor Details
Takuma Kimura
Profile Summary:
Dr. Takuma Kimura is an internationally recognized scholar in business and management fields. His expertise includes research in organizational behavior, and practical business analytics in human resource management and marketing. He teaches these subjects in universities and industrial companies.
Professional Details:
He published more than 10 academic papers in internationally prominent journals such as Journal of Business Ethics, International Journal of Management Reviews, Industrial Marketing Management.
He is awarded as one of the World Top Reviewers from Publons, and as a Recognized Reviewer from European Management Journal.
He is technically skilled for Statistical Analysis, Machine Learning, Data Science, Qualitative Analysis. And he has abundant knowledge in management theory, especially in organizational behavior and psychology.
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