Market Research Made Simple: Study Your Target Audience
Discover What Makes Your Dream Customers Want to Buy to Improve Your Digital Marketing Strategy & Increase Conversions
Updated on Jun, 2025
Language - English
Marketing,Marketing Fundamentals,Market Research
Lectures -28
Duration -3 hours
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Course Description
Are you still struggling to motivate your prospects and customers to take action?
That's an issue so many online business owners face and it's not surprising...
Because there's a MASSIVE AMOUNT of information and competition in the marketplace - more than ever before...
This means consumers have the ball in their court when making purchases online. But that doesn't mean they have ALL the power...
It just means we need to analyze the right information (or knowledge) to better understand what truly motivates our customers.
So, the real question is: do you know what motivates your customers?
Do you understand how they decide to buy a product or service like yours?
Or know where they go to research those kinds of products?
Who this course is for :
- Anyone who wants to learn how to do market research
- Anyone that's building a new website or store online
- Anyone who's creating a new product or service to sell online
- Anyone who's looking to learn more about their target audience
Goals
- With Market Research You'll Discover What Makes Your Dream Customers Buy So You Can Improve Your Digital Marketing Strategy & Make More Sales.
- You'll Learn What Market Research Is & The Benefits.
- You'll Understand What Types of Data You'll Gather in Your Market Research.
- You'll Learn The 5 Steps of Market Research.
- You'll Learn How to Create Your Customer Avatar for Market Research.
- You'll Discover Reliable Market Research Tools to Save Time and Energy.
- You'll Understand What Common Market Research Mistakes to Avoid.
Prerequisites
- A desire to learn the process of market research.
- A computer and an internet connection.
- It'll also help to have access to your website analytics (like Google Analytics, Facebook Analytics, etc.) for good market research.
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
27 Lectures
-
Introduction
02:29
02:29
-
​What Market Research Is
04:07
04:07
-
Benefits of Market Research
10:00
10:00
-
Types of Data You'll Gather
05:09
05:09
-
Process Overview
02:27
02:27
-
Step 1 - Purpose
02:00
02:00
-
Step 2 - Create Your Customer Avatar
03:38
03:38
-
Step 3 - Gather Data
07:06
07:06
-
Step 4 - Gather Customer Feedback
07:24
07:24
-
Step 5 - Analysis & Reporting
07:24
07:24
-
Market Research Mistakes to Avoid
07:05
07:05
-
Market Research Tools
04:17
04:17
-
Market Research Template
02:23
02:23
-
Facebook
09:27
09:27
-
Nielsen MyBestSegments
10:16
10:16
-
Google KW Planner
10:09
10:09
-
Google Trends
08:20
08:20
-
AnswerThePublic
09:33
09:33
-
Quora
11:18
11:18
-
Social Tools
12:48
12:48
-
Google
13:02
13:02
-
Amazon
09:21
09:21
-
SimilarWeb
06:07
06:07
-
SEMRush
04:36
04:36
-
Compiling Data
10:25
10:25
-
Action Plan & Reporting
09:13
09:13
-
Conclusion
00:29
00:29
Instructor Details
Sasha Miller
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