Marketing Research and International Markets

Course Presentation:

Knowing diverse clients personally in this present age of globalisation is the key condition for any kind of success in business. This course gives an extensive analysis on marketing research methods and their implications on global markets.
The students will study the approaches for collecting and analysing data, identifying emerging trends in the market, as well as understanding the social factors that influence individual consumers across various countries. The course covers both qualitative and quantitative research techniques such as surveys, focus groups, and data analysis.

Some of the major areas of focus include:

• Designing Research Methods: How existing skills can be used to come up with appropriate research questions, create questionnaires and put together relevant ideas for research in international contexts.
• Global Market Analysis: Issues that come into play while evaluating international market opportunities including competition, finally there are some economic factors that influence the face of businesses on a global scale; social aspects also impact upon world trade.
• Cross-Cultural Consumer Behavior: A look at how culture shapes dimensions hidden away behind consumer cancerous like advertising.
• Interpretation of data and choice of strategy are critical: Skills for looking at research statistics so as to offer knowledgeable choices regarding marketing.

At the end of the course, learners would have been armed with abilities and expertise necessary for carrying out successful marketing research in foreign countries thus coming up with data-based plans which would appeal to world population hence promoting business expansion.