Marketing With AI Claude (I): Create and Optimize AI-generated Content

In this comprehensive course, you will learn how to harness the power of Claude AI to generate and fine-tune content for your marketing campaigns. Begin by learning essential formatting skills with Markdown and HTML, such as making tables, adding links, and inserting images. Then dive deeper into more advanced topics like coming up with creative writing ideas and designing SVG graphics. Along the way, you will learn to apply Claude AI to supercharge your workflow with tools such as prompt engineering, artifact creation, and content transformation that can make your marketing campaigns easier to execute.
With a mix of theory, practical examples, and guided prompts, you’ll be equipped to create high-quality, AI-powered content for your business.
You will be an expert at utilizing Claude AI to produce optimized marketing content by the end of this course
From blog articles to ad graphics, you'll be able to take raw content and turn it into a marketing powerhouse and take your AI-based marketing strategy to the next level. If you are a content creator, business owner, or marketer, this course will give you the power to thrive in the AI-powered marketing era.

What students will learn:
Format and design effective Markdown documents for marketing content.
Build simple HTML pages and CSS-optimize them.