Mastering Email Deliverability: The Comprehensive Guide

Step into the critical realm of email deliverability with our expertly designed course, "Mastering Email Deliverability: The Complete Guide." Designed masterfully for digital marketers, IT professionals, business leaders, and anyone who wishes to be a master of the art and science of emailing, this course provides an in-depth understanding of technical and strategic fundamentals of email deliverability. Presented in six comprehensive modules, students will learn in depth about every single aspect of email deliverability.
Beginning from the ground up, the course instructs basic email protocols like SMTP, POP3, and IMAP how they become utilized in the context of delivering email. It transitions into the relevance of email authentication with exhaustive analysis of SPF, DKIM, and DMARC, learning how to make your email secure and your trustworthiness. You will learn how to manage your sender reputation correctly, which is part of having your email deliverability rate.
The course also addresses email marketing regulatory landscapes, with an understanding of compliance with legislations under statutes such as GDPR, CAN-SPAM, and CASL that any business doing business within or marketing to customers within regulated economies needs to have. It also presents the revolutionizing effects of machine learning and artificial intelligence on email marketing behaviors—ranging from diversified timing optimization to content personalization for the sake of driving response and conversion. Whether you are trying to optimize your email campaign success, enforce rigorous compliance, or utilize the most current technologies, this course equips you with the information and answers needed to gain an advantage in today's competitive email marketing market.
Who should take this course:
Digital Marketers
Sales Managers
Email Marketers
Small Business Owners