Mastering Etsy: From Basics to Advanced Sales Success
Create, Market, and Scale Your Etsy Shop for Handmade and Digital Product Excellence
Lectures -26
Duration -2 hours
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Course Description
Take your Etsy business to the next level with advanced marketing strategies geared for growth. Discover how to create digital products, carry out effective content marketing, and employ email incentives to build a loyal customer base. Master video marketing, coupon offers, and Etsy SEO tactics to drive traffic and boost sales. Each lesson includes real-life examples and demonstrations to ensure your success.
This course combines practical tutorials with professional strategies to offer you real-world results. As a new seller launching your initial shop or a seasoned seller wanting to expand, the tools and techniques learned here will help you achieve your business goals. Get started at your own pace using interactive screencast tutorials and practical tips designed to help you stand out from the competitive Etsy marketplace.
What students will learn:
Establishing and organizing your Etsy shop
Finishing listing of products and optimizing store policies.
Etsy's application of financial capabilities, such as payments and fees charged by sellers.
Designing and selling digital goods for your business.
Enabling sophisticated marketing features, such as rewards through email and content promotion.
Using video advertising and search engine optimization to promote the store and increase its visibility.
Development of effective delivery policies and correct inventory management.
Creating a sustainable sales platform and growing your Etsy shop.
Goals
This course is ideal for:- Entrepreneurs looking to start or grow their Etsy shop.
- Artists and crafters seeking to monetize their creations.
- Digital product creators aiming to expand their reach and sales.
- Etsy shop setup
- Etsy marketing strategies
- Digital product sales
- Etsy SEO techniques
- Handmade business tips
Prerequisites
- Basic knowledge of internet browsing and familiarity with online shopping platforms.
- Access to a computer and graphic design tools like Canva for creating visuals.
- A passion for creating or curating products to sell.

Curriculum
Check out the detailed breakdown of what’s inside the course
Setting Up and Optimizing Your Etsy Shop
20 Lectures
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Etsy Overview and Basics 02:10 02:10
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Setting Up Your Etsy Account 02:57 02:57
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Updating Account Settings 02:52 02:52
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Understanding Seller Fees and Essentials 02:27 02:27
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Launching Your Shop & First Item Listing 02:44 02:44
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Item Listing Tips - Part 2 03:18 03:18
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Adding a Production Partner 02:55 02:55
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Item Listing Tips - Part 3 03:44 03:44
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Managing Etsy Payments 03:02 03:02
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Deactivating Listings & Store Customization 02:50 02:50
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Designing a Store Banner with Canva 03:26 03:26
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Creating Your Etsy Cover Photo 02:50 02:50
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Customizing Your Shop Layout 02:36 02:36
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Editing Shop Policies 03:05 03:05
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Setting Up Info and Appearance 03:20 03:20
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Editing "About Your Shop" Section 03:23 03:23
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Exploring Etsy Account Options 03:40 03:40
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Setting Up Shipping Policies 03:37 03:37
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Selling with Square In-Person 02:07 02:07
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Course Wrap-Up and Final Notes 01:34 01:34
Digital Products and Marketing Strategies
6 Lectures

Instructor Details

LinCademy
LinCademy: Connect and LearnLinCademy_ an innovative online professional platform for social learning, self branding, professional networking and communication. At the end of 2024, LinCademy has more than 1 million students/trainees enrolled in its courses across different online learning platforms with average course rating of 4.7/5. At the beggining of 2025, LinCademy launched it innovative learning platform.
LinCademy – A Leader in Social Learning ✨ #Lincademy_Courses ✨
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