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MBA Short Course : Innovation

person icon Hans Weemaes

4.2

MBA Short Course : Innovation

Managing Innovation Next to the Core Business

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Hans Weemaes

English [CC]

category icon Business,Business Strategy,Strategic Planning

Lectures -12

Duration -33 mins

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Course Description

This is a 30+min lesson about “How do you develop and grow a disruptive innovation next to your core business” This is a hot topic among CEO’s and their executive teams.  They all realize that they have to innovate, disrupt and can’t be left behind.  However, developing and growing a disruptive innovation is more difficult than people think.

In this lesson, I will offer in this talk 6 evidence-based tips on how leaders should think about those challenges.  The story is based on research and uses several great examples to make this story sparkle. These are the cases of Post-It (3M), Kodak, Nespresso, Medtronic and British Airways.

This story is particularly relevant for senior executives, and mid-level professionals in a wide variety of industries. But particularly so in traditional industries where there is plenty of disruption going on. For example the Financial Services industry, it therefore is important to understand how to grow and develop disruptive innovations.

In short, it’s a very interesting lesson with good examples with several key takeaways and lessons that can be directly applied to your company

Goals

  • Understand why it is so challenging to manage disruptive innovations next to a core business
  • Make better decisions within corporates to deal with managing innovations

Prerequisites

  • No specific prior knowledge is required, but an in interest and understanding of business and strategy are helpful
MBA Short Course : Innovation

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction

1 Lectures
  • play icon Introduction to Managing Disruptive Innovations 02:20 02:20

The Three Key Difficulties

3 Lectures
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Section 3: Six Insight on How to grow Disruptive Innovations next to core

7 Lectures
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Instructor Details

Hans Weemaes

Hans Weemaes

Decarbonization, Sustainability, ESG, Green and Healthy Buildings. Understanding these concepts is essential for businesses as it addresses the urgent need to combat climate change and reduce greenhouse gas emissions. It also presents opportunities for innovation and cost savings while positioning companies as socially and environmentally responsible.

A common misunderstanding in sustainability is that it is only about being "green" or environmentally focused, when in fact it also includes social and economic factors.  Additionally, many believe that sustainability only applies to certain industries, when it should be integrated into all aspects of business operations.

In my professional career, I have helped many companies to make progress towards their Sustainability goals.  I have worked with global companies as L'Oreal, Mastercard, Petronas, Osram, Novartis, Grand Hyatt, Hard Rock Hotel, Westin Hotel to help to get their building certified under LEED.   I also worked with Financial Institutions to provide roadmaps on how they can decarbonise globally.

With 15 years of experience,  I am have become a subject matter expert on this topic with all the credentials you would expect (LEED AP, WELL AP, FITWEL Ambassador, RESET AP)

I have seen first hand that many successful and intelligent people still have a lack in understanding of the key concepts surrounding decarbonisation, Sustainability, ESG and Green Buildings. .

This can lead to inadequate action to reduce them, resulting in continued harm to the environment and potential long-term consequences. It also hinders the ability of businesses and governments to make informed decisions to transition towards a sustainable future.

I am passionate to help you become a person that is educated in one of todays defining topics.  All of my courses are focused on Sustainability, Green Buildings, and Decarbonisation and will directly help you to become knowledgable. 

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