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MBA - Strategic Management - Industry Change & Value Curves

person icon Hans Weemaes

4.3

MBA - Strategic Management - Industry Change & Value Curves

Understand the type of industry change and the value curve framework through the history of bookselling

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Hans Weemaes

English [CC]

category icon Business,Business Strategy,Strategic Planning

Lectures -9

Duration -1.5 hours

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4.3

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Course Description

The importance of strategic management needs little introduction.

It equips decision-maker with tools to anticipate changes and to directi the organizational activities along the right path. When done well, is important for a business' long-term success.This course is part of the overall series on strategic management focuses on industry evolution and change.

This 45 min lesson focuses on “How do you recognise industries change and how can you develop an effective strategy in response” This topic is a recurring theme for CEO’s and their executive teams. They all realize that industries change, and that they have to respond. To think clearly and in a structured way is crucial to this.

In this lesson, we focus on the framework of value curves. We explain what they are and how to use them. We use some great examples to make this story come to live. The main case is about how the bookselling industry has changed, and the strategic response of the players.

We look at Barnes & Noble and Amazon in particular, but also have a case of the Sinclair C5 and the airline industry. This story is particularly relevant professionals and high potential employees. The ability to think strategically is one of the most important leadership traits you can have. It also makes you a highly effective leader.

A good understanding of Industry Change applies to all industries, and particularly in rapidly changing industries or are ready to be disrupted.

There be some tangible outcomes;

  • You will understand the types of industry change occuring

  • You will understand how you can react to them

  • You will understand the strengths and shortcomings of the “value curve” framework, and how to apply it to any industry

  • You will understand the “big trap” and how to avoid it.

  • You will continue to build a strong foundation and develop strategic management skills by taking this courses and other in the series.

How will this help you?

It will equip you with tools to anticipating changes and directing the organizational activities You will be able to confidently speak about industry change with anybody at any organisational level. You will feel more confident about Strategic Management frameworks and how to apply it.

I want you to become knowledgeable on and a a better leader. Within 1 hours, you will upgrade your knowledge and skill base on this. It’s my pleasure to share this with you and I hope you will find this course and series interesting and meaningful.

Goals

  • You will understand the types of industry change occurring
  • You will understand how you can react to them
  • You will understand the strengths and shortcomings of the “value curve” framework, and how to apply it to any industry
  • You will understand the “big trap” and how to avoid it.
  • You will continue to build a strong foundation and develop strategic management skills by taking this courses and other in the series.

Prerequisites

  • No prerequisites for this course. The other courses in the Strategic Management series could be useful
MBA - Strategic Management  - Industry Change & Value Curves

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction to the class

1 Lectures
  • play icon Introduction 02:51 02:51

Industry Change

5 Lectures
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Additional Resources

2 Lectures
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Instructor Details

Hans Weemaes

Hans Weemaes

Decarbonization, Sustainability, ESG, Green and Healthy Buildings. Understanding these concepts is essential for businesses as it addresses the urgent need to combat climate change and reduce greenhouse gas emissions. It also presents opportunities for innovation and cost savings while positioning companies as socially and environmentally responsible.

A common misunderstanding in sustainability is that it is only about being "green" or environmentally focused, when in fact it also includes social and economic factors.  Additionally, many believe that sustainability only applies to certain industries, when it should be integrated into all aspects of business operations.

In my professional career, I have helped many companies to make progress towards their Sustainability goals.  I have worked with global companies as L'Oreal, Mastercard, Petronas, Osram, Novartis, Grand Hyatt, Hard Rock Hotel, Westin Hotel to help to get their building certified under LEED.   I also worked with Financial Institutions to provide roadmaps on how they can decarbonise globally.

With 15 years of experience,  I am have become a subject matter expert on this topic with all the credentials you would expect (LEED AP, WELL AP, FITWEL Ambassador, RESET AP)

I have seen first hand that many successful and intelligent people still have a lack in understanding of the key concepts surrounding decarbonisation, Sustainability, ESG and Green Buildings. .

This can lead to inadequate action to reduce them, resulting in continued harm to the environment and potential long-term consequences. It also hinders the ability of businesses and governments to make informed decisions to transition towards a sustainable future.

I am passionate to help you become a person that is educated in one of todays defining topics.  All of my courses are focused on Sustainability, Green Buildings, and Decarbonisation and will directly help you to become knowledgable. 

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