Music Growth Hacking Part A: Technology in Music and Creative Industry
New Technology in Music and Creative Entertainment
Updated on Jul, 2025
Language - English
Lectures -4
Duration -1 hours
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Course Description
Course overview:
Learn how to analyze your data and extract insights to optimize marketing via Google Analytics and Google Search Console
Learn how to optimise your own media for the most common consumer behaviour of Search.
Analyze Website Data and learn how to do on-page optimization for search. Now you are in the stores, and people can download your work. How do you get people to find you, learn more about you, and buy your music?
Who is this course for?
- Beginner marketers, musicians, artists, and record labels who want to learn more about how they can monetize their content and drive more streams, downloads, fans, etc.
- Small Businesses and Startups with minimal resources who don't want to engage third-party Marketing agencies, Designers, or Developers.
- Growth Hackers.
Goals
Growth Hacking TechniquesFocus Areas:
- Data
- Technology
- Marketing
- Product
- Automation
- Creativity
- Google Analytics
- Google Search Console
- Website Technology Alternatives:
- Bandzoogle
- WordPress
- Search Engine Optimisation (SEO)
- Page and Site Structure
- Short Video Intro to Search Engines
- Search Spiders
- External Links
- Internal Links
- Indexing (with Quick Exercise)
- Ranking
- SEO Facts & Figures:
- Size of the Prize
- Exercise: Analyse a website using SEO Quake
- Yoast SEO Plugin
- Google Keyword Planner
- LSI Graph
- Meta Tags
- Keyword Density
- Image Alt Text
- Outbound Links & Anchor Text
- Internal Linking & Anchor Text
- URL Slugs
- Internal On-Site Search (Overview of Algolia)
- SEO Copywriting Techniques
- Content Optimization Strategy
- Operating Like a Publisher
- Create and Optimise a Page in WordPress using Yoast
Prerequisites
- It would help to have access to Google Analytics and Google Search Console, SEO Quake Chrome plugin, a WordPress website, and Yoast plugin for WordPress.
- All of these are free to access.
Curriculum
Check out the detailed breakdown of what’s inside the course
Music Growth Hacking Part A - New Technology in Music and Creative Entertainment
2 Lectures
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FREE Preview - Growth Hacking Part A
01:00
01:00
-
Music Growth Hacking Part A Module 1 - New Technology in Music and Creative Entertainment
29:55
29:55
Music Growth Hacking Part A Module 2 - New Technology in Music and Creative Entertainment
1 Lectures
Music Growth Hacking Part A Module 3 - New Technology in Music and Creative Entertainment
1 Lectures
Instructor Details
Zohe Mustafa
A "Growth Hacker" / "Marketing Technologist" i.e. a hybrid background of web/software development & sales & digital marketing
20 years in digital working with over 45 companies including Enterprises & Startups on the client & service side. I am an "expert generalist" having started in IT, moved into business & marketing, then consulting + sales/marketing
18 years working in Retail [E-commerce, M-Commerce, In-Store]
10 years in Consulting
10 years working with Digital [Media] Services such as TV shopping, broadband, mobile, digital TV, mobile apps/content, music, games, maps, email, digital stamps, mobile 4G
An integrated digital, e-commerce, multichannel marketing & Online sales specialist with 20 years of experience managing & implementing digital marketing programs for blue chips & start-ups. An innovative & progressive approach to the conception, development & execution of strategic marketing plans & product lifecycle
Serial Entrepreneur - I have multiple projects on the go at the same time. Sometimes it hands-on, sometimes as a non-executive director, and others as an advisor
Blogger and Publisher of five content portals in genres of Lifestyle, Pop Culture, Growth Hacking / Digital Marketing, Environmental Activism & Autistic Spectrum Disorder. Talk to me about guest blogs, sponsored content, SEO collaboration
Data & analytics-driven experience in marketing, trading & operating in the global market on digital channels & working with big budgets & time-sensitive deadlines using cutting edge Digital Tactics
Defined Digital marketing channels strategy, managed, launched, optimized & sustained 100s multichannel [360] digital branding, transactional & direct response campaigns
18 years of digital marketing such as PPC, SEO, Affiliates, Data feeds, Display, Mobile, SMS, Email, Social media channels, Automation, A/B Testing & Viral marketing, & CRM to drive conversions, traffic & awareness
Course Certificate
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