Music Growth Hacking Part A: Technology in Music and Creative Industry
New Technology in Music and Creative Entertainment
Lectures -4
Duration -1 hours
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Course Description
Overview
Learn how to analyze your data and extract insights to optimize marketing via Google Analytics and Google Search Console
Learn how to optimize your own media for the most common consumer behavior of Search.
Analyze Website Data and learn how to do on-page optimization for search. Now you are in the stores and people can download your work, how do you get people to find you, learn more about you, and buy your music?
Who this course is for:
- Beginner marketers, musicians, artists, and record labels who want to learn more about how they can monetize their content and drive more streams, downloads, fans, etc.
- Small Businesses and Startups with minimal resources who don't want to engage third-party Marketing agencies, Designers, or Developers.
- Growth Hackers
Goals
Growth Hacking Techniques: Data ¦ Technology ¦ Marketing ¦ Product ¦ Automation ¦ Creativity
Growth Hacking Data Tech - Google Analytics
Growth Hacking Data Tech - Google Search Console
Website Technology Alternatives to Bandzoogle - WordPress
Focus on Growth Hacking Tactic - Search Engine Optimisation
Page and Site Structure
Short Video Intro to Search Engines
Search Spiders
Links - External Links
Links - Internal Links
Indexing + Quick Exercise
Ranking
SEO Facts and Figures: Size of the Prize
Exercise: Analyse a website with SEO Quake
Critical Tech: Yoast, Google Keywords Planner & LSI Graph
On-Site Optimisation
Meta tags
Keyword density
Image alt text
Outbound links & Anchor Text
Internal Linking & Anchor Text
Slugs
Internal on-site search - Algolia Overview
SEO copywriting, content strategy, operating like a publisher (content optimization
Exercise: Create and Optimise a Page in WordPress and Yoast
Prerequisites
- It would help to have access to Google Analytics and Google Search Console, SEO Quake Chrome plugin, a WordPress website, and Yoast plugin for WordPress.
- All of these are free to access.

Curriculum
Check out the detailed breakdown of what’s inside the course
Music Growth Hacking Part A - New Technology in Music and Creative Entertainment
2 Lectures
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FREE Preview - Growth Hacking Part A 01:00 01:00
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Music Growth Hacking Part A Module 1 - New Technology in Music and Creative Entertainment 29:55 29:55
Music Growth Hacking Part A Module 2 - New Technology in Music and Creative Entertainment
1 Lectures

Music Growth Hacking Part A Module 3 - New Technology in Music and Creative Entertainment
1 Lectures

Instructor Details

Zohe Mustafa
A "Growth Hacker" / "Marketing Technologist" i.e. a hybrid background of web/software development & sales & digital marketing
20 years in digital working with over 45 companies including Enterprises & Startups on the client & service side. I am an "expert generalist" having started in IT, moved into business & marketing, then consulting + sales/marketing
18 years working in Retail [E-commerce, M-Commerce, In-Store]
10 years in Consulting
10 years working with Digital [Media] Services such as TV shopping, broadband, mobile, digital TV, mobile apps/content, music, games, maps, email, digital stamps, mobile 4G
An integrated digital, e-commerce, multichannel marketing & Online sales specialist with 20 years of experience managing & implementing digital marketing programs for blue chips & start-ups. An innovative & progressive approach to the conception, development & execution of strategic marketing plans & product lifecycle
Serial Entrepreneur - I have multiple projects on the go at the same time. Sometimes it hands-on, sometimes as a non-executive director, and others as an advisor
Blogger and Publisher of five content portals in genres of Lifestyle, Pop Culture, Growth Hacking / Digital Marketing, Environmental Activism & Autistic Spectrum Disorder. Talk to me about guest blogs, sponsored content, SEO collaboration
Data & analytics-driven experience in marketing, trading & operating in the global market on digital channels & working with big budgets & time-sensitive deadlines using cutting edge Digital Tactics
Defined Digital marketing channels strategy, managed, launched, optimized & sustained 100s multichannel [360] digital branding, transactional & direct response campaigns
18 years of digital marketing such as PPC, SEO, Affiliates, Data feeds, Display, Mobile, SMS, Email, Social media channels, Automation, A/B Testing & Viral marketing, & CRM to drive conversions, traffic & awareness
Course Certificate
Use your certificate to make a career change or to advance in your current career.

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