Online Course “Certified Google Advertising Professional”
Certified Google Advertising Professional
Lectures -9
Duration -3 hours
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Course Description
In this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network and YouTube as a way to bring potential customers to your website and convert them into leads or sales.
By the end of the seminar participants will be able to:
Setting up Your Google Ads Account
- How to create a Google Ads Account
- What preferences to choose when you setting up the account
- How to setup your billing payment and payment methods
Manage Google Search Ads
- Setup campaigns in Google Search
- Find the best keywords and write amazing advertising texts that will capture audience attention.
- Apply methods that will help use improve the quality score of the keywords.
- Use the tools that can help the measurement and analysis of the results
- Effectively determine the bid and advertising budget
Manage Campaigns in Google Display Network
- Set up campaigns in Google Display Network
- Set the right parameters for better targeting.
- Choose the right targeting so that banners ads will appear in targeted websites and at the same time reduce the cost per click.
- Create retargeting campaigns that will follow website visitors
- Measure and optimize the Google Display Network campaigns
Manage Campaign in YouTube
- Set up campaign that will play in YouTube
- Choose the right YouTube campaign based on the goals requested
- Promote videos through the YouTube paid video ads for maximum exposure.

Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Introduction to the course 01:39 01:39
How to Setup Your Google Ads Account
1 Lectures

How to create Google Search Ads
1 Lectures

How to create Google Display Network Ads
3 Lectures

How to create YouTube Ads
1 Lectures

Navigation Within Google Ads
2 Lectures

Instructor Details

Adonis Anastasiou
Course Certificate
Use your certificate to make a career change or to advance in your current career.

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