Performance Marketing

This course provides a wide introduction to marketing, focusing both on the theoretical aspects and practical application. The course is both for beginners and professionals looking for enhancement of their social media marketing skills. It goes from the evolution of marketing strategies to advanced techniques in digital advertising and optimization.

From a historical standpoint, you will come to appreciate how marketing has been shaped and how the two primary areas of digital marketing-paid ad campaigns and search marketing-have become cornerstones of modern business. The class will be full of hands-on learning experiences using the various platforms, such as Facebook and LinkedIn, so you are equipped with the know-how to create great ad campaigns, apply SEO, and utilize the display network for remarketing. It covers hands-on assignments, quizzes, and a capstone project to consolidate your learning and apply your knowledge in real-world scenarios.