Performance Marketing
a comprehensive introduction to Marketing, focusing on both foundational theories and practical applications.
Lectures -18
Resources -3
Quizzes -4
Duration -9 hours
Lifetime Access
Lifetime Access
30-days Money-Back Guarantee
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Course Description
This course provides a wide introduction to marketing, focusing both on the theoretical aspects and practical application. The course is both for beginners and professionals looking for enhancement of their social media marketing skills. It goes from the evolution of marketing strategies to advanced techniques in digital advertising and optimization.
From a historical standpoint, you will come to appreciate how marketing has been shaped and how the two primary areas of digital marketing-paid ad campaigns and search marketing-have become cornerstones of modern business. The class will be full of hands-on learning experiences using the various platforms, such as Facebook and LinkedIn, so you are equipped with the know-how to create great ad campaigns, apply SEO, and utilize the display network for remarketing. It covers hands-on assignments, quizzes, and a capstone project to consolidate your learning and apply your knowledge in real-world scenarios.
Goals
- his course will give a comprehensive understanding of marketing tools and strategies to prepare you in developing and executing effective marketing campaigns across different digital channels.
- By the end of your course, you'll become adept at creating targeted advertisement campaigns, search engine optimized visibility, and social media operations that drive business growth forward.
- You will also analyze performance metrics and use those insights to fine-tune your strategies.This course provides a wide introduction to marketing, focusing both on the theoretical aspects and practical application. The course is both for beginners and professionals looking for enhancement of their social media marketing skills. It goes from the evolution of marketing strategies to advanced techniques in digital advertising and optimization.
Prerequisites
- Basic understanding of marketing principles.
- Familiarity with social media platforms.

Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction to Marketing
2 Lectures
-
Marketing - Then and Now 41:48 41:48
-
Types of Digital Marketing (Paid Ad campaigns) 41:14 41:14
Search Marketing
2 Lectures

Facebook Ads
2 Lectures

SEO
2 Lectures

Display network & remarketing and Intro to B2B
2 Lectures

Use of Linkedin from a B2B perspective
1 Lectures

Quiz
4 Lectures

Assignments
3 Lectures

Instructor Details

GreyCampus Inc.
About me
GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.
Course Certificate
Use your certificate to make a career change or to advance in your current career.

Our students work
with the Best


































Related Video Courses
View MoreAnnual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe now
Online Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now