Tutorialspoint

Celebrating 11 Years of Learning Excellence! Use: TP11

Performance Marketing

person icon GreyCampus Inc.

4.6

Performance Marketing

a comprehensive introduction to Marketing, focusing on both foundational theories and practical applications.

updated on icon Updated on Jun, 2025

language icon Language - English

person icon GreyCampus Inc.

English [CC]

category icon Marketing,Digital Marketing,

Lectures -18

Resources -3

Quizzes -4

Duration -9 hours

Lifetime Access

4.6

price-loader

Lifetime Access

30-days Money-Back Guarantee

Training 5 or more people ?

Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.

Course Description

This course provides a wide introduction to marketing, focusing both on the theoretical aspects and practical application. The course is both for beginners and professionals looking for enhancement of their social media marketing skills. It goes from the evolution of marketing strategies to advanced techniques in digital advertising and optimization.

From a historical standpoint, you will come to appreciate how marketing has been shaped and how the two primary areas of digital marketing-paid ad campaigns and search marketing-have become cornerstones of modern business. The class will be full of hands-on learning experiences using the various platforms, such as Facebook and LinkedIn, so you are equipped with the know-how to create great ad campaigns, apply SEO, and utilize the display network for remarketing. It covers hands-on assignments, quizzes, and a capstone project to consolidate your learning and apply your knowledge in real-world scenarios.

Goals

  • his course will give a comprehensive understanding of marketing tools and strategies to prepare you in developing and executing effective marketing campaigns across different digital channels.
  • By the end of your course, you'll become adept at creating targeted advertisement campaigns, search engine optimized visibility, and social media operations that drive business growth forward.
  • You will also analyze performance metrics and use those insights to fine-tune your strategies.This course provides a wide introduction to marketing, focusing both on the theoretical aspects and practical application. The course is both for beginners and professionals looking for enhancement of their social media marketing skills. It goes from the evolution of marketing strategies to advanced techniques in digital advertising and optimization.



Prerequisites

  • Basic understanding of marketing principles.
  • Familiarity with social media platforms.
Performance Marketing

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction to Marketing

2 Lectures
  • play icon Marketing - Then and Now 41:48 41:48
  • play icon Types of Digital Marketing (Paid Ad campaigns) 41:14 41:14

Search Marketing

2 Lectures
Tutorialspoint

Facebook Ads

2 Lectures
Tutorialspoint

SEO

2 Lectures
Tutorialspoint

Display network & remarketing and Intro to B2B

2 Lectures
Tutorialspoint

Use of Linkedin from a B2B perspective

1 Lectures
Tutorialspoint

Quiz

4 Lectures
Tutorialspoint

Assignments

3 Lectures
Tutorialspoint

Instructor Details

GreyCampus Inc.

GreyCampus Inc.

About me

GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.


Course Certificate

Use your certificate to make a career change or to advance in your current career.

sample Tutorialspoint certificate

Our students work
with the Best

Related Video Courses

View More

Annual Membership

Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses

Subscribe now
Annual Membership

Online Certifications

Master prominent technologies at full length and become a valued certified professional.

Explore Now
Online Certifications

Talk to us

1800-202-0515