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Persuasion in Business Communications

person icon Ken Burke

4.4

Persuasion in Business Communications

Master business persuasion tactics that motivate individuals into action from world-class speaker, trainer, and #1 best selling author TJ Walker.

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Ken Burke

English [CC]

category icon Business,Communication,Business Communication

Lectures -25

Resources -3

Duration -1 hours

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Course Description

persuasion is the most powerful tool any business executive, manager, or leader can have. With strong persuasion skills, any goal is achievable. Without strong persuasion skills, not much happens and careers and businesses stall.

This course is filled with practical, step-by-step processes that anyone in the workplace can use to persuade colleagues, bosses, customers, clients and prospects on what to do.

You can persuade people to endorse your plan, become a customer, validate your idea, hire your firm or approve your budget, once you know and practice the skills of persuasion. For more than 30 years, TJ Walker has taught executives around the world how to increase their persuasion skills in the workplace, and now he can be your personal guide as well.

Goals

  • Give persuasive talks, briefings, speeches, and presentations
  • Influence colleagues, bosses, prospects, and clients
  • Get teams to take actions
  • Move people to new behaviors in the workplace
  • Sign more customers and clients

Prerequisites

  • No Requirements
Persuasion in Business Communications

Curriculum

Check out the detailed breakdown of what’s inside the course

INTRODUCTION

1 Lectures
  • play icon Promo Video - Persuasion in Business Communications 01:11 01:11

PERSUASION TACTICS & STRATEGIES

22 Lectures
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CONCLUSION

2 Lectures
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Instructor Details

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Ken Burke

Ken Burke, founder and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class ecommerce software platform used by major merchants who ran $2b in online sales through its platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.  

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