Qualitative Research Methods: From Design to Implementation
Fundamentals of Qualitative Research
Teaching and Academics ,Other Teaching & Academics,Research Methods
Lectures -24
Resources -15
Duration -2 hours
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Course Description
In this course, you will gain a good understanding and knowledge about fundamentals of qualitative research. In this course, my aim is to teach you, both the theory, including different types of interviews and interview questions, and practice - including Postpositivist Worldview, Constructivist Worldview and Transformative Worldview. Moreover, we will learn about different research design like Phenomenology, Ethnography, Grounded Theory and Narrative Inquiry. Research Problem, Theoretical Framework development, conducting literature review and Sample Selection are cores of this course.
While doing so, I also point to specific sources in the literature, so that you can find them and support your arguments with academic references.
Goals
- This course teaches you the basics of conducting qualitative research. You will learn how to: (a) design research questions, (b) write interview questions, and (c) conduct observations. You will also be introduced to basic data analysis techniques and think about where you would like to publish and present your research.
- This course is perfect for anyone interested in conducting qualitative research but isn't sure how to get started. At the end of this course, you will have gained knowledge about the primary tools used in qualitative research and how to use them. You will be ready to go forth and conduct your own research.
Prerequisites
- Basic Research Methods

Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
2 Lectures
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Course Introduction 03:09 03:09
-
Instructor Introduction 03:21 03:21
Introduction to Qualitative Research
8 Lectures

Qualitative Research Designs
5 Lectures

Qualitative Paradigms
2 Lectures

Designing your Study
7 Lectures

Instructor Details

Muhammad Shakil Ahmad
About me
Dr. Muhammad Shakil Ahmad is a distinguished academic and researcher specializing in the field of management. Possessing a Doctorate in Management, he brings forth a wealth of knowledge and expertise, particularly in the domains of human resource management and project management. Dr. Ahmad's unwavering dedication to education and research is evident through his extensive instructional experience at esteemed institutions across various universities.
Over the course of his career, Dr. Ahmad has made noteworthy contributions to the academic sphere. He has authored numerous research papers published in esteemed peer-reviewed journals, including notable outlets such as the Journal of Knowledge Management, Leadership & Organization Development, and the Journal of Intellectual Capital. His research interests encompass diverse areas such as workplace dignity, servant leadership, sustainable healthcare management systems, and organizational sustainability through innovation.
In addition to his roles in teaching and research, Dr. Ahmad has assumed pivotal leadership positions. Serving as the In-charge of the Office of Research Innovation and Commercialization (ORIC), he collaborated closely with senior management to establish research objectives and supervise the development of junior faculty. Furthermore, he has actively participated in academic councils and boards, thereby contributing significantly to the advancement of higher education. Dr. Ahmad also received the Young Scholar Award, nominated by the American Society of Public Administration in 2015. He is a member of numerous examination committees and editorial boards, actively involved in overseeing research dissertations and publications at close proximity. He is also member of several societies and associations of worldwide repute including; American Society of Public Administration (ASPA); Community of Inquiry Framework, University of Calgary, Canada; Associate Regional Director at International Institute of Marketing Professionals, Canada.
Dr. Ahmad's commitment to research and his proficiency in securing grants for crucial projects underscore his dedication to creating a positive impact on society. Notably, he has successfully obtained grants from esteemed organizations such as the Ministry of Higher Education and Scientific Research of Oman and the Higher Education Commission of Pakistan. These grants have supported various research initiatives, including projects focused on economic vision, healthcare management systems, and online learning readiness.
Given his extensive academic and professional background, Dr. Muhammad Shakil Ahmad commands high regard in the field of research, publications, dissertation and grant writing. His expertise, impactful research contributions, and leadership experience render him an exemplary instructor and mentor for individuals seeking to augment their knowledge and skills in management.
Few of his publications are as follow:
Systematic Literature Reviews:
1. Tariq, S. , Jan, F. A. , Ahmad, M. S. (2016) “Green Employee Empowerment: A Systematic Literature Review on State-of-art in Green Human Resource Management”, Quality and Quantity: International Journal of Methodology, 50(1), 237-269
2. Ahmad, M. S. (2019) Parenting styles and aggression among young adolescents: a systematic review of literature. Community Mental Health Journal
3. Ahmad, M. S. (2015), Parenting styles and academic achievement of young adolescents: A systematic literature review, Quantity and Quality
Journal Articles:
Ahmad, M. S. et al. (2020), “Using food choice motives to model Pakistani ethnic food purchase intention among tourists”, British Food Journal, 22(6), 1731-1753
Memon, M., Ting, H. & Ahmad, M. S. (2020) “Performance Appraisal Satisfaction and Turnover Intention: The Mediating Role of Work Engagement”, Management Decision, 58 (6), 1053-1066
Faisal, A., Ahmad, M.S. (2019), “Health Practitioners interaction with Pharmaceutical Sales Representatives: Impact on Prescription Behaviour”, Community Mental Health Journal, 56, 456–463
Cho, K. W., Brower, R., & Ahmad, M. S. (2018). Factors that Influence County Government Expenditures and Revenues: A Study of Florida County Governments. Lex localis-Journal of Local Self-Government, 16(1), 47-76.
Zahid, M. M., Ali, B., Ahmad, M. S., Ramayah, T., “Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences”, Corporate Social Responsibility and Environmental Management, 25(3), 225-236
Ahmad, M. S., Abu Talib, Noraini (2017), “Barriers to empowerment: Assessment of community-led local development organizations in Pakistan, Renewable and Sustainable Energy Reviews, 74, 1361–1370
Uzma, T; Ahmad, M.S. (2017) “Impact of Islamic Work Ethics on organizational Citizenship Behavior among Female Academic Staff: The mediating role of employee engagement”, Applied Research in Quality of Life, 12(3), 693-717
Wahab, A. , Ahmad, M. S. (2017), “Student Well-Being in Chinese Adolescents in Hong Kong: Theory, Intervention and Research”, Applied Research in Quality of Life, 12(3), 761-763
Bhutto, A.W., Ahmad, M. S. (2017), “Forecasting the consumption of gasoline in transport sector in Pakistan based on ARIMA model”, Environmental Progress and Sustainable Energy, 36: 1490–1497
Khalid, S., Ahmad, M. S., Jadoon, I. K, Bilal, S.,Farooq,, N., “Exploring Resources, Life-balance and Wellbeing of Women who work in a Global Context, Applied Research in Quality of Life, 12 (4), 1029-1031
Ahmad, M. S., Abu Talib, Noraini (2016), “Analysis of community empowerment on projects sustainability: Moderating role of sense of community”, Social Indicators Research, 129 (3), 10391056
Ahmad, R., Azmi, N., Ahmad, M. S. (2016), “Effect of Multidimensional Top Management Support on Project Success: An Empirical investigation”, Quality and Quantity: International Journal of Methodology, 50(1), 151-176
Masud, Hamid, Ahmad, M. S., Jan, F. A. , Jamil., A. (2016) “Relationship between parenting styles and academic performance of adolescents: mediating role of self-efficacy.” Asia Pacific Education Review, 17, 121-131
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