Rural Marketing Course Training

Rural marketing Training Courses

Rural marketing is process of developing, promotion and distribution of goods and services, to cater to the needs and wants of the rural population. Over the years rural markets have grown drastically, and the rural population is slowly moving towards a trend of urbanisation; in terms of lifestyle; habits and consumption of goods and services. Rural marketing is a process through which urban goods and services are promoted and distributed in the rural areas and the rural goods and services are promoted and distributed in urban areas. Though rural market it is not much different from urban marketing, it still involves a lot of challenges. Therefore effective strategies need to be developed for the success of any business in the rural market scenario. The major goods and services categories which have demand in the rural market today are – FMGC products, durables, agri- inputs and two and four wheelers.

Rural Marketing Course overview

The aim and objective of the rural marketing course and training Is to explore the possibilities and potential of the rural market. It aims at critically analysing the market opportunities, consumer trends and patterns and development of better marketing strategies for the rural areas. It also takes care of things related to efficient distribution of goods and services; developing long lasting relationship with the consumers; targeting of prospective clients; concepts related to how to overcome the specific challenges related to rural marketing.

These courses cover the following aspects:

• Understanding the  rural market scenario
• Analyzing rural market potential and opportunities
• Analysing the consumer behaviour and consumption patterns and understanding the affects of their behaviour on any business.
• Analysing the positives and negatives of competitors and where they stand in their context.
• Environment scanning of rural markets
• Problems and constraints in Rural Marketing
• Role of Financial Institutions in Rural Marketing
• Role of Cooperative Institutions in Rural Marketing
• Learning about segmentation and different segmentation strategies.

When the Need for Rural marketing Training is Felt

• The need for the rural marketing training is felt in the following conditions
• When an entrepreneur want to enter the rural market for promotion of his products and services.
• To understand the rural marketing trends and ways to develop adequate strategies for success.
• To train marketing executives in the rural market scenario.
• To enhance the skills of the existent rural marketing executives
• To tap the rural resources and consumers for making the business successful.