Search Engine Marketing with Google Ads & Analytics
Search Engine Marketing with Google Ads & Analytics
Updated on Jun, 2025
Language - English
Teaching and Academics ,Other Teaching & Academics,
Lectures -30
Quizzes -4
Duration -5.5 hours
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Course Description
Welcome to the Search Engine Marketing with Google Ads & Analytics course! This foundational program is meant to give you a robust knowledge base in digital marketing while diving deep into Search Engine Marketing and Google Ads. Whether you're new to digital marketing or looking to enhance your skills, this course is designed to build and optimize and analyze SEM campaigns using industry-leading tools.
You will learn essentials in marketing such as segmentation, consumer behavior, and doing SWOT analysis that constitute the foundation for good strategies at all times. We proceed into SEM where you work on Google Ads from designing live search and display campaigns down to optimizing them for much better performance. In addition, you will get a deep understanding of analytics through platforms like Similar Web Tools and Google Analytics. You will learn how to track user behavior, monitor key performance indicators, and use data-driven insights to refine your marketing approach.
You will be able to create, manage, and optimize Google Ads campaigns by the end of this course and know how to use analytics to refine your marketing strategies and Get ready to become an expert in Search Engine Marketing and Google Ads!
Who this course is for:
- Digital Marketers
- Entrepreneurs & Business Owners
- Marketing Professionals
- Freelancers & Consultants
- Students & Beginners
- Analytics Enthusiasts
- Anyone interested in learning the practical aspects of Google Ads and Analytics
Goals
- Foundations of Marketing: Learn fundamental marketing concepts: market segmentation, targeting, and SWOT analysis.
- Digital Marketing Metrics & Tools: Understand the measurement of digital marketing performance as well as mastering tools, including Similarweb, for competitive analysis.
- Search Engine Marketing (SEM): hands-on SEM, keyword research, bidding strategies, and campaign optimization.
- Google Ads Setup & Management: Create live Google Ads campaigns: Smart campaigns, search and display ads, analyzing performance on the go
- Web Analytics by Google Analytics: Learn how to use Google Analytics to track user behavior and conversion metrics for deeper insights.
Prerequisites
Basic knowledge of marketing is recommended
Familiarity with online tools like Google Ads or analytics platforms is help
Curriculum
Check out the detailed breakdown of what’s inside the course
What is marketing
5 Lectures
-
Introduction to Marketing
11:53
11:53
-
Objectives and Components of digital marketing
07:04
07:04
-
Functions of Marketing
06:10
06:10
-
Market Segmentation and Targeting
07:21
07:21
-
SWOT Analysis
11:00
11:00
Understanding the Digital landscape
6 Lectures
Google Search & Display Ads
12 Lectures
Web Analytics (Google Analytics)
3 Lectures
Quiz
4 Lectures
Instructor Details
GreyCampus Inc.
About me
GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.
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