Search Engine Optimization by GreyCampus
Search Engine Optimization by GC
Updated on Jun, 2025
Language - English
Marketing,Search Engine Optimization,Search Engine Optimization (SEO)
Lectures -43
Resources -3
Quizzes -3
Duration -6 hours
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Course Description
Welcome to the Search Engine Optimization course! This course will educate you on all SEO strategies and make you an expert in the skills required to optimize websites for search engine visibility. Your intention might be to increase ranking or simply master the different techniques in on-page SEO, but this course offers the skills and knowledge for you to thrive in such a competitive digital marketing atmosphere.
Throughout the course, you will learn the basics of digital marketing, such as market segmentation, consumer behavior, and the most important digital metrics. Besides this, you will build a website from scratch by learning to design wireframes and optimizing website elements through UI/UX to promote user engagement. Additionally, you will cover more advanced SEO topics, such as keyword optimization and SERP analysis and use tools such as Yoast SEO to increase the search visibility of your online content. On the other hand, you'll also get WordPress website management, which covers launching a free WordPress site, setting up custom domains and installing plugins. In the end, you will be well-equipped with SEO practices and digital marketing metrics to optimize websites in an efficient manner.
Let's learn how to unlock the true potential of SEO for the enhancement of your website's performance in search engine results. Register today and take the first step to mastering SEO!
Who this course is for
- Marketing Professionals
- SEO Specialists
- Website Managers
- Digital Marketers
- Entrepreneurs
- Is anyone interested in enhancing website visibility and search engine rankings?
Goals
- Digital marketing encompasses understanding the components of the market- segmentation, targeting, and consumer behavior.
- Master the on-page SEO fundamentals - Keyword research, SERP analysis and content optimization.
- Learn tools such as YoastSEO to promote your site's visibility and ranking in search engines.
- Learn hands-on building and management of websites with WordPress with custom domain set-up, installation of plugins, etc.
- Develop deeper knowledge of digital marketing metrics and improve website performance and user engagement.
Prerequisites
A basic understanding of marketing principles is recommended.
Familiarity with website management platforms like WordPress is a plus.
Curriculum
Check out the detailed breakdown of what’s inside the course
What is marketing
5 Lectures
-
Introduction to Marketing
11:53
11:53
-
Objectives and Components of digital marketing
07:04
07:04
-
Functions of Marketing
06:10
06:10
-
Market Segmentation and Targeting
07:21
07:21
-
SWOT Analysis
11:00
11:00
Understanding the Digital landscape
6 Lectures
Building Web Presence
16 Lectures
SEO
10 Lectures
Quiz
3 Lectures
Assignments
3 Lectures
Instructor Details
GreyCampus Inc.
About me
GreyCampus helps people power their careers through skills and certifications. We believe continuous upskilling and certifications is key to sustained success in your career. While older skills are fast becoming less relevant, need for newer in-demand skills is growing exponentially. We believe if you stay skilled, you will stay ahead.
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