Service Sector Marketing - Learn 8Ps of Marketing
This course deals with everything in service marketing. It talks about history, aspects, all 8Ps of marketing
Marketing,Marketing Fundamentals,
Lectures -90
Duration -12 hours
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Course Description
This is a Service Sector Marketing Training. This course deals with everything in service marketing. It talks about history, aspects, all 8Ps of marketing. It discusses in details the impact of Price, Promotion, product, Place, Process, People, Physical Evidence. We have also added a new P to it. That is productivity. This course starts with a detailed study on service sector. You will get to know every aspects of service sector. Different types of services and how different parameters affects the performance in Service Sector Marketing Training. Take this course and become awesome in service marketing.
In this online course of Service Sector Marketing Training you will be learning about Introduction to Service Marketing, Service Sectors, Service Sector Overview An Indian Perspective, Marketing Challenges of Services, Goods v/s Services, Product Pof Service Marketing, 8 Ps of Service Sector Marketing, learning about product, price, place & promotion, Extended Ps of Service Marketing.
Goals
- Learn Product strategy
- Learn Pricing, Promotion and Place Strategy
- Learn Process, People and Physical evidence strategy
- Learn productivity strategy
- Learn all about Service Marketing
Prerequisites
- Its a comprehensive course and requires no pre-requirements
- You must be enthusiastic to understand service sector marketing
- A computer with Internet
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction to Service Marketing
2 Lectures
-
Service Marketing Concept 03:43 03:43
-
Service Marketing and Service Marketing 06:49 06:49
Service Sectors
3 Lectures
Service Sector Overview An Indian Perspective
3 Lectures
Marketing Challenges of Services
2 Lectures
Goods VS Services
2 Lectures
ProductPof Service Marketing
2 Lectures
8 Ps of Service Sector Marketing
1 Lectures
1st P PRODUCT
4 Lectures
2nd P PRICE
8 Lectures
3rd P PLACE
6 Lectures
4th P PROMOTION
7 Lectures
Extended Ps of Service Marketing
17 Lectures
5th P PEOPLE
7 Lectures
6th P PROCESS
6 Lectures
7th P PHYSICAL EVIDENCE
6 Lectures
8th P PRODUCTIVITY
12 Lectures
Conclusion
2 Lectures
Instructor Details
Corporate Bridge Consultancy Private Limited
Corporate Bridge Consultancy Private Limited - EDUCBA is an initiative by IIT IIM Graduates, We are one of the leading providers of skill-based education addressing the needs of 1,000,000+ members across 70+ Countries. With more the 15+ years of experience in Training and Development, our expertise lies in Self-paced learning, Digital Learning content, Corporate Training, Content Development and Consultancy.
Our Vision:
To be a leading and progressive partner with our clients in their journey of progress.
"We are passionate about our work. We believe in empowering and improving our members’ lives with skill-based, hands-on training programs."
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